Brand Manager- Sake-品牌经理-清酒
由西往东贸易有限公司ShanghaiUpdate time: July 3,2019
Job Description
上海市 长宁区

Major Responsibilities


EMW is seeking a professional Brand Manager to manage a portfolio of our imported wines and spirits. This position will include the development and management of our sake program. The position will be responsible for commercial plans and initiatives to source products, launch brands, and develop sustainable growth working with our sales and marketing teams across Greater China.


The position will be fully responsible for brand success and brand target achievement. Brand success will be measured by brand positioning, market success, good development & execution of promotional plans, and budget control.


Brand Management

  • Lead cross functional business team to optimize brand performance & across all departments & channels via integrated planning and brand P&L.

  • Drive the delivery of the brand activities and communications.

  • Be responsible for all the marketing reports to the related brands, providing market intelligence report including Chinese marketing trends, brand positioning and marketing plans for coming seasons.

  • Provide ongoing category, channel & competitive analysis to develop recommended changes on brand strategy.

  • Extract insights from a wide range of data to inform business decisions and create opportunities for growth.


Qualification Requirements

  • Min 3 years of relevant experience in marketing/ sales gained from FMCG/ retailor or relevant management consultancy experience.

  • Fair understanding of sake product, sake business and the wine and spirits market in China.

  • University degree or above;

  • Chinese national or Foreigner eligible for Chinese Work Visa

  • High degree of personal presence with good networking, influencing and communication skills.

  • Mandatory fluent oral and written English. Japanese fluency a strong asset.

  • Result-oriented, active, motivated, enthusiastic, energetic, and team player.

  • Self-sufficient with a great sense of self-initiative.

  • Good Excel, PowerPoint skill.

  • Strong adaptability for growth and changes.



职能类别: 销售主管

关键字: 葡萄酒 红酒 快消 销售 主管 经理 酒水

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联系方式

上班地址:长宁区新华路664号万宝国际商务中心202室

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