DSM – Bright Science. Brighter Living.™
Royal DSM is a purpose-led global science-based company in Nutrition, Health and Sustainable Living. DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative business solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company is listed on Euronext Amsterdam. More information can be found at www.dsm.com .
- Quick study of all cross-functional areas (Operations, R&D, Sales, Legal, Finance) to make the right decisions for brands.
- Managing, operating and meeting expectations within the framework of i-Health and DSM nutriceuticals operations. Directing activities with cross-functional teams to deliver brand objectives.
- Project and brand management, marketing, advertising, project management and technical skills.
- Determine best approach for Brand portfolio to enhance sales volume; identify appropriate market research, promotional programs, media buying, advertising, trade spending, positioning and packaging to bring greatest value from budget spend.
- Interact with Operations to produce best quality product(s) with the highest margin.
- Time demands and prioritization required by competing constituencies, including domestic and global management, contract manufacturers, marketing agencies and key customers.
- Operate within the scope of Regulatory and Legal parameters when implementing brand initiatives programs.
- Travel 25% of time to attend consumer research/focus groups and trade shows or customer meetings. Travel to US 2-4 times a year.
The Position
a) Key Areas of Accountability / Responsibility
- Maintain consistent pipeline of growth initiatives in the brand portfolio (i.e. line extensions, new products, etc.)
- Forecast and develop annual budget, oversee and manage spend.
4. Research and anticipate category and market trends to develop and execute annual and long-range business plan, including solid analyses that support overall brand recommendations.
5. Partner with Sales team on EC marketing support, support Sales with providing feedback on platform plans and providing assets in delivering the execution of platform plans.
6. Partner with Sales team on annual planning and trade presentations via participation in sales calls to distributors and online/offline key accounts, trade show attendance.
7. Identify all relevant SHE and security aspects (e.g. set up and review SHE plans, requirements, procedures and instructions) and assess the corresponding risks related to the position and the department, make sure these are known, understood and can be handled by colleagues and reports; lead by example; show real SHE leadership by setting standards and encouraging colleagues and reports to act (SHE) responsible for their wellbeing; organize involvement in SHE and security matters; encourage and/or report all incidents (e.g. injuries, near misses, possible SHE hazards, etc.) and provide follow-up to any incidents such that the organization will learn from incidents.
b) Authorities
1. Responsible for assigned Marketing budget ranging ~$10million.
2. Direct activities to bring sales volume ranging from $40 to $50 million.
3. Make decisions on product packaging and promotional vendors – negotiate contracts for delivery of services.
4. Establish cross-functional understanding to deliver creative, accurate and cost effective product promotions.
c) Projects or Special Assignments
The Ideal
Our ideal candidate has the following qualifications:
- BS/BA and MBA degree required.
- Tracking record of successfully built or grew a brand in CPG or Consumer Healthcare categories in China market
- Demonstrated profound knowledge, skills and understanding of brand management/marketing.
- Ecommerce experience highly desired.
- Budgeting, forecasting and analytical skills required.
- Broad knowledge of industry, in-depth knowledge of CPG products, packaging, consumer communication and competitive marketplace.
- Proficiency in English a must.
Royal DSM is an equal employment opportunity and
affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law.
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