l Drive key research, analyses, and reporting for branding strategy/campaigns/promotions; create and analyze metrics to assess branding campaigns effectiveness.
l Manage and control the production and use of consistent communication and design guidelines (e.g. catalogues, printed & electronic media communication, point-of-purchase displays and materials, banners, signs, posters, showrooms, gifts, etc.);
l Control creative direction of copy and art for topics and presentation of advertisements
l Oversee media planning to publicize advertising, through both online and offline channels (e.g. internet, outdoor signs, radio, television, newspapers, magazines or other means)
l Research and develop online branding strategy for both e-marketing and e-commerce.
l Manage new product launch campaigns (poster/POSM/leaflet design/new product display development/product shooting/materials production/distribution)
l Manage retail promotions and activities (poster/POSM design/gifts selection/distribution) by cooperating with trade marketing team
l Manage design support and adaptation to regional marketing & dealers (channel billboard /regional fairs/promotions/events)
任职条件:
l College Degree or above, Advertising related majors preferred
l Minimum 5 years’ experience in implementing and managing branding and Macom for international premium brands in building material, durable household consumer goods, decoration, interior design and architecture markets.
l Excellent leadership, interpersonal communication and social skills with charismatic personality and positive attitude
l Capable of working independently being self-motivated, persistent and focused on results
l Fluent in English / Chinese speaking and writing
l Experienced IT applications user, good at PowerPoint.
职能类别: 产品/品牌经理
联系方式
上班地址:徐汇区漕溪北路(靠近南丹路)398号汇智大厦一层
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