Job Responsibilities:

1. According to the various stages of the company and the brand, combined with the results of market research and analysis, formulate and adjust the brand development strategy to enhance brand awareness, reputation and influence;
2. Responsible for the specific organization and implementation of brand landing activities, expand and maintain the social new media resource relationship network, and promote the brand image through multiple channels;
3. Responsible for industry, market dynamic analysis, competitive product development trends and consumer group insights, and determine product positioning;
4. Refine and sort out the brand culture and value of each product category (including brand and packaging communication copywriting specifications, etc.);
5. Responsible for brand image management and production of corporate image publicity materials according to brand concept and positioning;
6. Coordinate brand building and brand communication to ensure the marketing of brands and core products in various channels and platforms;
7. Write brand slogans, brand stories, brand personality and style, and refine product selling points.
8. Responsible for brand image promotion, creative output of brand publicity materials, gifts and other creative output and promotional video production, planning, packaging and implementation of special events.
9. For strategic product projects, provide overall product overseas marketing solutions, including KOL cooperation/social media operation/content operation/overseas PR/advertising, etc.

Qualifications:

1. Familiar with media operation, familiar with brand promotion and brand promotion, new media communication, with rich media resources and strong public relations capabilities;
2. Have a sensitive sense of the market and strong information collection ability, able to operate brand marketing work independently;
3. Proactive, serious and responsible, good planning and leadership skills.