Intel has been a leader in the industry for over 50 years, successfully delivering innovative technology solutions and addressing key technology inflection points. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to spark innovation to deliver on our corporate purpose to enrich the lives of every person on earth while also being the catalyst to enable our partners to move the world forward.

Intel launched our new "Do Something Wonderful" brand platform and now has the opportunity to start building brand meaning and relevance behind the company's ongoing business transformation and to continue to deliver on our vision going forward. Intel is entering a new era, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.

Our team is focused on establishing Intel's brand relevance and meaning and getting credit for our innovations among our targeted B2B audiences. The brand strategist role will be responsible to execute our corporate sponsorship strategy and programs as well as drive our co-marketing brand campaigns with partners. This individual will work alongside team members in the Brand Strategy, Partnerships and Social Media team at Intel Headquarters which is part of the Brand, Creative and Media (BCM) division of the Global Marketing Organization (GMO).

RESPONSIBILITIES MAY INCLUDE:

• Brand Sponsorships:

-Identify and evaluate opportunities aligned to corporate sponsorship strategy

-Develop integrated marketing campaigns in support of existing sponsorships (e.g. Olympics) for both direct efforts as well as co-marketing with partners

-Support existing sponsorship activations from the marketing side to ensure alignment to strategy and create content aligned to brand guidelines

-Advocate internally for sponsorship asset integration into broader marketing efforts

-Work closely with internal stakeholders across marketing, comms, and business units as well as with external stakeholders such as partners and agencies

-Track industry trends and key learnings to optimize engagements

-Publish guidelines and criteria for evaluation for geography team reference

• Brand Partner Campaigns:

-Work with partners to jointly develop B2B focused co-marketing campaigns with brand level message takeaway

-Identify customer stories as proof points that showcase the human impact of technology

-Collaborate with partners to identify joint objectives, messaging frameworks, product focus areas, etc.

-Project manage cross-team stakeholders, partners and agencies from strategy through campaign execution

-Gain working knowledge of different direct or indirect funding models as they may apply to programs

A successful candidate will demonstrate:

• Ability to understand and translate marketing objectives and strategies in a clear and concise way

• Strategic capability to develop marketing plans, new engagement approaches and processes, and integrated campaigns.

• Strong project management skills with the ability to drive multiple projects at once and manage feedback and expectations across multiple stakeholders and groups

Qualifications

 You must possess the below minimum qualifications to be initially considered for this position. This Position is not eligible for Intel immigration sponsorship

MINIMUM QUALIFICATIONS:

• Bachelor's Degree in Business, Marketing, Communications or equivalent

• 4+ years marketing experience spanning strategic, creative, campaign, sponsorship and partner work.

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Other Locations

US, Arizona, Phoenix;US, California, Folsom;US, Oregon, Hillsboro;US, Texas, Austin

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.