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In this role, you have the opportunity to
As a Brand and Communication Manager you will be responsible for creating and managing all content for Philips myshop. Working collaboratively with relevant stakeholders you will design promotions for all sales channels (digital and print). You will be responsible for improving the consumer experience strategy. The successful candidate will be hands on, creative, innovative, and has a real passion for the retail.
You are responsible for
Based on the global brand strategy, you will develop and implement the brand communication strategy and positioning of Philips myshop
Leads the development of Customer Journey for the 3 sales channels. This includes: strategy, planning and creative development
Plan, coordinate, develop and implement all communication of Philips myshop based on the Brand guidelines
Work together with Design with developing all campaigns
Collaborate with Marketing to develop the promotion calendar for the 3 sales channels
Together with Marketing develop and implement the campaign calendar and manage the budget
Understanding and acting on the main drivers for campaign effectiveness including setting clear campaign KPIs and targets
Analyze customers and develop proactive plans based on the results
Collaborate with the Philips Benelux Marketing team for Marketing campaigns based on the Philips global brand strategy
Collaborate with the Marketing manager for integrating Marketing campaigns for the 3 sales channels
Adopt LEAN methodology and monitor progress of all communication activities and challenge yourself for improvements
To succeed in this role, you should have the following skills and experience
A completed Bachelor's Degree in Communications
2-5 years experience in similar role
Strong understanding of Retail, graphic design tools and off- and online content creation
Excellent graphic creation skills with Adobe Creative Cloud
Commercial driven Project management skills: successfully manage multiple projects/tasks
Ability to work well under pressure and deliver to deadlines
Decisive, proactive attitude
Dutch native speaking and strong in English language
In return, we offer you
A challenging, innovative environment with great opportunities for you to explore. Furthermore, our benefits are very competitive and designed around your preferences.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
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