工作职责:

Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.

Responsibilities

Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

POSITION RESPONSIBILITIES

Accountable

Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;

Shared Accountability

BP & Op Plan and influence sales targets and brand A&P al"location"s; Develop marketing mix & POA; Interface with cross-functional team;

ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team) Market Access Lead Medical Affairs Lead GCO Marketing services, Business Analytics & Insights (BAI)

任职资格:

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

Functional/Technical Skills

Acts Decisively

Seizes Accountability

Grows Self

Change Agile

Self Awareness

Commits to “One Pfizer”

Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

Market, Customer, and Competitor insight

Strategic and operational business/Market planning

Market Execution

Marketing Innovation

Data analysis, interpretation and communication

Performance and program metrics

上班地址：南京西路中信泰富广场