• 招聘类型：社招
• 工作性质：全职

职位描述

Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.

Responsibilities

Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter

Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues

Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials

Train Field Force on product strategy and POA

Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy

Explore customer insight and brand value proposition to support developing brand strategy

Track progress towards brand target timely

Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

POSITION RESPONSIBILITIES

Accountable

Flawless execution in marketing activities and manage project independently

Develop brand promotional materials and internal training materials

Sales training

Actively participate campaign development

Shared Accountability

BP & Op Plan and influence sales targets and brand A&P allocations

Develop marketing mix & POA

Interface with cross-functional team

ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team) Market Access Lead Medical Affairs Lead GCO Marketing services, Business Analytics & Insights (BAI)

任职条件

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

Functional/Technical Skills

Acts Decisively

Seizes Accountability

Grows Self

Change Agile

Self Awareness

Commits to “One Pfizer”

Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

Market, Customer, and Competitor insight

Strategic and operational business/Market planning

Market Execution

Marketing Innovation

Data analysis, interpretation and communication

Performance and program metrics

职位要求

• 学历要求：无
• 工作经验：无
• 外语要求：不需要