Responsibilities:
1. Develop brand communication strategies and creative ideas, independently output integrated marketing plans, and collaborate across departments to promote plan execution.
2. Develop product promotion strategies, analyze consumer needs, and create different promotion plans for new and existing products based on market research, product categories, and target audiences.
3. Utilize various channel resources such as SNS, KOLs, Discord, forums, etc., to maintain brand exposure, improve brand awareness, and increase brand traffic conversion rates.
4. Based on the brand tone, identify product selling points and continuously output creative product marketing materials.
5. Other tasks related to brand marketing.
Requirements:
1.Positive attitude, attention to detail, customer-oriented, and have a good multitasking and organizational skills.
2.English Native Speaker is a must, Mandarin mastery is preferred.
3.Bachelor's degree or above.
4. 5+ years of experience in European and American brand planning, excellent copywriting, and event planning skills.
4.Familiar with major social media platforms, aware of marketing industry characteristics, and have a strong sense of target achievement.
Excellent communication skills and a sense of responsibility