Main tasks
- Compose brand and product campaign key message and speeches to deliver same message through various marketing instrument and media, in the meanwhile manage tone and manner of advertorials stories in designated media coop.
- Overall management of Mercedes-Benz Magazine: topic planning, content editing, pricing and distribution.
- Branding sponsorship and product placement: Ensure the best exposure of brand and products.
- Agency Management: to cooperate with content agency
- Following internal guideline and processes to ensure all content marketing projects and daily operations.