1. Manage Branding, Communication and support sales team for marketing exploring.

2. Develop integrated branding and communication plan to maximize visibility and availability of baby food to build the brand and enhance brand awareness and reputation;

3. Activates branding and communication activities, including those from distributors in accordance to the brand identity, positioning, architecture, distinct assets and guidelines

4. Brand building and communication via digital marketing, social media (Wechat & Weibo), KOL, Live show and PR Release to enhance brand image

5 .Work closely with 3rd party agency to develop and sharpen relevant branding, promotional events and campaigns based on company’s marketing strategy

6. Working together with Tmall, JD and distributors, responsible for the promotion plan development and implement in flagship store, distributors’ stores, Tmall Mart and JD Mart

7. Build and maintain good relationship with distributors and E-Commerce platforms including Tmall, JD to ensure TNI’s product distribution and good sales performance online

8. Continuously monitor market trend, competitor’s performance and consumer needs. Develop marketing strategies for the effective launch of new products in Greater China. Work closely with multi-functional teams in launching new products and packages to generate consistent sales and profit growth

9. Work together with distributors to provide the marketing plan each quarter, monitor the implement of promotion activities to make sure marketing programs will be run effectively & efficiently. Work together with distributors for the marketing rebate reimbursement afterwards

10. Prepare year around E and Trade marketing budgets for Greater China, supported by effective plan followed by effective implementation and follow up evaluation to ensure the fund is effectively utilized and spent with the best ROI

职位要求：

1. Good copy writing skills rich experience in sales and marketing

2. Solid experience in field sales and category management.

3. Creative thinking- in champion new ideas and initiatives.

4. Good team management skills and strong analytical skills

5. Effective communicator (Good English and Mandarin - both written and spoken)

6. Minimum 10 years working experience in trade and E marketing, preferred in FMCG Industry with at least 5 years in supervisory level.

请提供中英文简历

1.公司品牌推广，协助销售团队开拓中国市场；

2.制定整合品牌和传播计划，***限度地提高公司婴儿食品品牌的知名度和市场占有率，建立品牌，提高品牌知名度和声誉;

3.激活品牌和沟通活动，包括经销商根据品牌标识、定位、架构、不同资产和指导方针开展的活动

4.通过数字营销、社交媒体(微信、微博)、KOL、直播、公关发布等方式进行品牌建设与传播、推广，提升品牌形象

5.根据公司的市场战略，与第三方机构紧密合作，开发和完善相关的品牌、促销活动和活动

6.与天猫、京东、经销商合作，负责旗舰店、经销商店、天猫商城、京东商城促销计划的制定与实施

7.与经销商及天猫、京东等电商平台建立并保持良好关系，确保TNI的产品分销及良好的线上销售业绩

8.持续监控市场趋势，竞争对手的表现和消费者的需求。为大中华区新产品的有效推出制定市场策略。与各职能部门紧密合作，推出新产品和新包装，以实现持续的销售和利润增长

9.与经销商合作，提供每个季度的市场计划，监督促销活动的实施，确保市场计划有效运行。与经销商合作完成销售返利报销

10为大中华区制定年度E及贸易市场预算，辅以有效的计划、有效的实施及跟进评估，确保资金得到有效利用，并获得***的投资回报

职位要求：

1. 大专或本科以上学历，良好的文案写作能力，丰富的市场营销及品类管理经验

3.创造性思维-倡导新的想法和倡议。良好的团队管理能力及管理能力

4.具有较强的分析及逻辑思维能力和较高的电脑知识。

5.良好的沟通能力(良好的英语和普通话水平-书面和口头)

6.十年以上贸易和电子营销工作经验，有5年以上管理经验的婴幼儿食品行业优先。

上班地址：福田保税区吉虹研发大楼B座2层208A