Building Segment Marketing Specialist
EATONBudapestUpdate time: July 15,2022
Job Description
Would you like to make a difference to the environment? Do you want to work for a global and ethical company? Join us and help us provide energy-efficient solutions that make a real impact. We make what matters work. To find out more about us check: https://www.youtube.com/watch?v=baa_aiJ4L7E. As a Buildings Segment Marketing Manager you will cooperate actively with relevant local sales and marketing teams to agree on business strategies for supported industry segments. You will be responsible for leading all local marketing operations, activities and initiatives for Commecial & Industrial and Residental Buildings, MOEM Segments in Hungary. Your main responsibilities: • Drive the implementation of the Buildings segment strategy in Hungary through direct and channel marketing activities • Work closely with EMEA segment marketing to define campaign topics and personas as well as message map development • Define and execute integrated and multi-channel marketing campaigns for the segments, ensure their alignment with the overall business goals and business strategy • Develop/localize marketing content, campaigns, and programs targeting focus customer audiences in cooperation with marcom (web content including SEO, marketing collaterals, videos, web content, emails, social media etc) • Efficient use of key sales and marketing systems and tools (not limited to: ERP, Product Data Hub, Master Data Syndication tools, CRM, Percolate content management system, PowerBI reporting dashboards, Eaton Sales Enablement and Training Tools) • Track the results of segment specific marketing activities, and ensure high ROI • Work closely with local field product managers and sales people to understand the market, key customer segments, their needs and challenges, their touchpoints and define Eaton value proposition and marketing strategy for these customers and markets • Develop, put in place and animate partner program for the key strategic partner as for example installer, panel builders • Support push and pull activities with the channel marketing • Develop and support execution of product promotions and incentives • Prepare for and participate in customer&channel events • Support the local FPMs with the localization of marketing assets • Responsible for successful cooperation with the relevant central segment teams and BUs Qualifications Your experience matters: • 1-2 years of experience in marketing or marketing communication field. Experience in B2B is an advantage • Minimum BSc/BA degree in electrical engineering (automation or power engineering), marketing, communications, business or related fields • Proven organizational skills • Experience in demand generation campaigns, digital marketing and ROI responsibility • Hands-on approach to execution of the marketing plan • Proven track record in creative project planning, project management and working under deadlines • Experience working with international cross-functional teams in a dynamic, matrixed environment • Excellent written communication skills and messaging • Must be an innovative, creative thinker with strong problem solving and prioritization skills • Ready to travel What we offer to you: • Permanent contract in a fast-growing global company • Challenging projects in dynamic collaborative team • Flexible working solutions (hybrid, flexible working hours) are implemented across different EMEA locations • We make ethics and culture matter – You will enjoy working in supportive and collaborative workplace where ethics and safety are in our DNA • We make your perspectives matter - Different points of view are what drive innovation and collaboration, and at Eaton, innovation begins with top-to-bottom diversity. Our senior leadership is made up of individuals from diverse groups to help create an environment where employees feel represented and heard at every level • We make your growth matter - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University • We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the environment through power management technologies • We make your wellbeing matter – We put your health and safety first. Wellness at Eaton is more than a program, it’s about changing the environment by offering the right tools to help empower employees to make that happen • We make your voice matter - we value safety and trust. This is a place where you can speak up and be heard. There’s room here for everyone because we believe that every person matters What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: Europe, Middle East, Africa Organization: ES EMEA Sales and Marketing Core Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid Does this position offer relocation?: No Travel: No

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