Marketing Analyst
Maidenhead, UK

About RWS:
RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations.
Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology.
Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents.
Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
For further information, please visit: www.rws.com
 

RWS Language & Content Technology division:
Offering the latest innovations in language and content management technology to help enterprises engage with global audiences – across any device. Our language technology enables enterprises to automate and manage the entire content lifecycle. And our web content and structured content management technology supports the creation, translation and delivery of global content at scale – in ways that are efficient, secure and compliant. The combination of our language and content technology – enhanced with state-of-the art Machine Learning – offers the capability to manage the ‘end-to-end’ translation supply chain.

About The Role:

An exciting opportunity to join our marketing operations team and drive data-led change and innovation.
 
The Marketing Analyst will deliver an effective and high quality marketing reporting service to the demand generation, campaign, and product marketing teams. They will work cross-functionally with the Business Intelligence, CRM, and Digital Experience teams to achieve marketing’s analytical goals.

Responsibilities:
* Analyse the data of past campaigns, and providing crucial insight on how to improve future ones
* Design, develop, model, and create data structures to integrate, prepare, and generate reports 
* Develop and build dashboards and visualizations in Sisense or similar BI tools
* Identify performance, visualization and reporting challenges, and suggest code and architectures improvements
* Build relationships with the marketing team in order to understand business challenges and collaboratively define precise requirements for projects and ensure they can utilize the output of your projects to enable data driven decision making 
* Breakdown requirements, simplify architectures, and collaborate with other business teams to deliver intelligent data solutions in line with defined objectives and results
* Work closely with the central BI team to ensure marketing data projects align with business processes 

Requirements / Knowledge, Skills & Abilities:
* Excellent communication skills and the ability to tell a story with data, to both technical and non-technical audiences
* Analytical aptitude and interest in interrogating data to develop hypotheses and insights. Mathematics, statistics or economics are preferable. 
* Excellent SQL skills
* Experience with a visualization tool like Sisense (preferred), PowerBI, Tableau or Qlik
* Knowledge of marketing platforms (Salesforce/Marketo/Hubspot/Google Analytics) and KPIs (AQL/pipeline/attribution reporting) are beneficial
* Excellent attention to detail and high standards of presentation, especially in relation to written work 
* Proactive and forward thinking 
* Python/R experience with predictive modelling would be beneficial

Life at RWS - We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives  us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch 
 
As a company focused on connecting people through language, diversity and inclusion are fundamental to our company culture. RWS is an Equal Opportunities Employer and we are committed in ensuring that all employees work in an environment free from all forms of harassment and discrimination and one that actively promotes teamwork, diversity and trust. All employees have a right to be treated with respect and dignity. RWS operate in a manner for the inclusion of all - any form of discrimination is expressly prohibited. Employees are selected and promoted on merit alone and no other factors whether race, gender, age, religion, marital status, gender identity or disability are taken into consideration. 

We are proud to work in a company where all can succeed and grow their career and while RWS operates in accordance with all local employment laws, if local law enables any form of discrimination this is against RWS company policy and we will adhere to the highest standard.   

Recruitment Agencies: RWS Group PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.