Scope of work:

Portfolio management and brand building: (35%)

• Souring: Looking after M&B related category (including all categories for pregnancy/baby/kids), keep sourcing the best brands/products from UL overseas and manage the overall portfolio (7-8 brands currently).
• 4P management: Be responsible for 4P (proposition, price, place, promotion), especially the communication localization to fit China E-commerce environment and Chinese shopper insight.
• Brand Building: social content seeding, cooperate with baby vertical on incubate hero brands/products, and manage the total BMI.

E-com shopper marketing for all related CBEC channels (including one Tmall Global FGS and other channels)：(40%)

• Manage the ‘Perfect Store Online’ (design and visuals) together with TP.
• Lead customer-based campaign and co-creation including E-c big promotion.
• Lead all in-site paid media strategy/planning and cooperate with TP on daily operation (TBC).

E-com Customer Marketing: (25%)

• Channel Planning: Closely work with sales team to explore channel opportunities for business expansion (B2B2C, distribution, social commerce etc).
• DP, P&L management: Manage demand planning and cooperate with SC to ensure product supply, monthly reflect DP into financial report and while ongoing managing CBEC business achievement.

Requirements to Candidate：

• 3 years Ec trade marketing/shopper marketing or brand marketing experience is must.
• Any experience with M&B category will be strongly preferred.
• Good interpersonal skill and communication skill.
• Influent at English writing/reading/speaking/listening (Must).
• Creative and with passion try new things and do something breakthrough.
• With strong responsibility and ownership, with the ability to learn fast.

上班地址：上海