Career Category

Sales & Marketing Operations

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

The Amgen Capability Center in Lisbon, Portugal (ACCP) will be home to over 300 multi-national and multi-cultural employees, representing a broad range of cross functional capabilities, including Commercial, General and Administrative, Research and Development and more. The ACCP will offer rich career growth and development opportunities, regional and global exposure and the opportunity to LIVE, WIN and THRIVE in one of Europe’s most attractive cities.

Our ACCP offices will be temporarily located at the Maleo – Saldanha, Av. da República 18, 1050-191 Lisbon, while we work toward finding a permanent office in the vibrant city center of Lisbon.

If you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing and delivering ever-better products that read over 10 million patients worldwide. It’s time for a career you can be proud of. Join us.

Campaign Operations Manager

LIVE

The Campaign Operations Manager is responsible for building capabilities in local brand teams to enable developing engaging ommnichannel customer experiences.

Other responsibilities will include:

• Customer Experience (CX) Design – Facilitate robust campaign design conversations by bringing in key inputs including brand strategy, customer journey leverage / intervention points, key segments with digital affinities and preferences, behavioral objectives per segment, segment-specific insights, hypotheses and drivers / barriers message and content plans.
• Campaign Management – Bring to bear the campaign design process for operational planning requests from the brand to coordinate the execution of the Customer Experience, by partnering with brand leads to prepare campaign calendar considering other relevant events. Use Agile methodologies to coordinate campaign development and deployment details with cross-functional stakeholders.
• Digital Advise – Apply a high-level understanding of both strategic and tactical components of campaign planning, advise strategic partners on how to optimize marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and 3rd Party Channel Partners (into the campaign planning process.
• Campaign Execution Preparation – Ensure operational readiness of campaigns with the Global Service Center, DTI (Digital Technology & Innovation), Digital Operations and Global Data and Analytics partners.
• Campaign Metrics (Cross-Channel Campaign Measurement & Reporting) – Facilitate the definition and documentation of how the success of the campaign will be measured with the Commercial Data and Analytics Data Sciences team.

Win

WHAT WE EXPECT OF YOU:

We are all different, yet we all use our unique contributions to serve patients. What we seek in you as an experienced professional, are these qualifications and skills:

Proven experience and skills needed:

• University Degree and 5+ years of techno-functional experience in Digital Marketing Operations and/or Project Management.
• Great teammate to proactively coordinate with different partners (Brand Teams, senior business members…) and to facilitate conversations and driving decisions in cross-functional settings.
• Good understanding of data flow and management and ability to understand the big picture when it comes to related platforms and integrations.
• Sound experience in Marketing Automation Platforms and proficiency in defining requirements to implement in automation platforms. Direct experience with Salesforce Marketing Cloud.
• Proven understanding of metadata and tagging methodologies for effective tracking of digital marketing campaigns
• Ability to make data-driven decisions around digital marketing using reporting tools like Tableau.
• Use the latest methodologies to help Customers ensure that marketing campaigns and solutions are fully coordinated and fine-tuned via data-driven insights.
• Working on highly sophisticated projects, on end to end, which involve cross-channel integration, solution designing, implementation and support.
• Excellent interpersonal, problem-solving and organizational skills.
• Sound leadership, collaborating, and influencing skills, capable of achieving goals and results in a highly matrixed and evolving environment.
• Able to work without guidance, take full ownership of campaigns, deal proactively with queries, present valuable contributions and detail sophisticated concepts and processes, both written and verbal communication.
• Proficiency in English, in written and oral communication.

Preferred Requirements:

• Email marketing, SFMC ecosystem, CMS, CRM, Analytics, and Agile.
• Proficiency in another European language.

Thrive

WHAT YOU CAN EXPECT OF US

• Vast opportunities to learn, develop, and move up and across our global organization.
• Diverse and expansive community of belonging, where colleagues are empowered to bring ideas to the table, take risks, and act.
• Generous Amgen Total Rewards Plan comprising healthcare, finance, wealth and career benefits.
• Flexible work arrangements.

Apply now for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to envision, and the last to doubt. Join us.

Careers.amgen.com

EQUAL OPPORTUNITY STATEMENT

Amgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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