Campaign Planning Manager
LenovoSingapore, singaporeUpdate time: January 14,2021
Job Description
Position Description:
• Strategise and lead execution of Lenovo SEA’s eCommerce campaign, aim to
drive awareness and sales to exceed Campaign targets. Excellent with details
and solid execution.
• Support Demand generation team to implement SEA’s eCommerce strategy and
executes based on global/regional guidance with cross functional teams; Local
and Regional Marketing and Web development team.
• Execute, monitor and track effectiveness of campaigns, suggest improvements
to close gap against targets (traffic, conversions, sales).
• Develop reporting metrics, key learnings and application. Suggest and lead
A/B testing that will drive campaign success, improve site experience, program
offer and manage execution via global tools.
• Maintain activity and productivity reports on regular basis. Analyze sales
data to identify opportunities to increase business.
• Lead specific sales events or projects to improve sales performance.
• Liaise with external partners, banks, media agency, conversion optimization
agency and creative agency to ensure the right visuals, on time delivery and
excellent campaign implementation.
• Management and raising of budget plan in system
• Works closely with Demand Generation managers to ensure campaign success.
#### Position Requirements:
• Bachelor’s degrees or above
• Minimum 2+ years’ experience in direct ecommerce operation
• Basic understanding of marketing & business planning
• Understanding of digital merchandising (ie., SEM, SEO, eDM, Display, Re-
targeting) with 3+ years’ experience
• Strong analytical, problem solving and project management skills
• Experience in managing 3rd contracted agency
• Good communication & negotiation skill
• Good English communication (Speaking, Listening, Writing & Reading) ability
as daily work requirement
• MS Office skills (Word, PPT, Excel) proficiency
• Hands-on, self-motivated and be able to thrive in an environment with a
start-up culture
• Goal oriented personality and be able to work independently as well as part
of a team
• Working in eCommerce, internet, high tech, consulting industry is a plus
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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