Develop effective strategies and marketing propositions for BOC Credit Card to drive main card usage and build loyalty

Plan, design and implement card utilization / retention promotion programs to achieve business targets and build awareness

Liaise with various renowned parties and organizations to provide special privileges and value-added services to the cardholders

Work closely with internal parties to facilitate smooth execution of marketing programs

Responsible for the strategic marketing management function of card products and services

Degree holder or above

Minimum 3 – 5 years’ solid marketing experience in credit card business and marketing communication management

Experience in managing partner relationships and external vendors/agencies a must.

Knowledge in overseas market of credit card business will be an advantage

Business minded with excellent project management skills

Creative with strong marketing and analytical skills

Strong negotiation, interpersonal and communication skills

Highly organized, self-motivated and capable to work under pressure

Independent, assertive and aggressive