Main Purpose of the Job

Manage category sustainable growth via category strategy plan, innovation/renovation development & daily maintenance

Job Description

? Strategy planning:

• Drive business topline: support to develop strategic roadmap &12Q pipeline for assigned category for a sustainable growth
• Improve category bottomline: Optimize product mix continuously for better margin delivery

? Innovation/renovation development:

• Identify the opportunities of innovation or existing products refinement, develop strong purpose-driven propositions
• Work with CMI & external research agency to understand TA insights and generate insightful product concept
• Lead project team, including R&D/SC/Procurement/Legal/R&A, to develop winning product 6P
• Create impactful BET (Brand-experience toolkit) for innovation deployment

? Adapt & landing global strategy & asset to China
? Always-on monitor & analyze competitors
? Effective management of BMI (Brand & marketing investment)

Key Interfaces

? Category Marketing Team, China MCO Marketing
? Central sales team & Regional sales team
? CMI
? R&D
? Supply Chain & Procurement
? Finance
? Legal/Regulation/PR
? Creative/Research agency

Key Skills

? Growth mindset for business development
? Passionate driver to deliver projects execution
? Logical judgement capability with a good command of analytical thinking
? Good Communication and coordination skill to influence others
? Supportive and good team spirit
? Fluent in both English and Mandarin
? Bachelor degree
? 3+ years working experience, Marketing function and Food industry is preferred
? Experience in project management, with innovation experience is a plus

职能类别：市场/营销/拓展主管

微信分享