Bucharest, Romania

Eaton is a power management company with 2019 sales of $21.4 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

Join Eaton and help us provide energy-efficient solutions that have a real impact on the environment. We make what matters work. Find out more on https://www.youtube.com/watch?v=baa_aiJ4L7E

Do you want to work for a global player, where we care about ethics, inclusion and diversity and our people?

Reporting to the Country Sales Manager and Regional Marketing Manager CEE, in this role you will be responsible for leading all the Country Sales Organization (CSO) marketing operations, activities and initiatives for Eaton’s Electrical Sector in Romania and Bulgaria with a strong focus on channel marketing covering both IT and EWS (Electrical Wholesaler) channels. As part of the local Sales Leadership team, the Channel & Country Marketing Manager is responsible for defining and successfully leading the deployment of the marketing plan to enable the long-term business strategy and achievement of profit plan goals on the annual basis.

Your main responsibilities will be covering the following areas:

• Develop a marketing strategy in close cooperation with the sales team, and build a strong marketing plan for all target industry segments and main target audiences, including Tier 1 and Tier 2 channel partners
• Lead the local marketing team to deploy the annual marketing plan, including company´s own integrated marketing campaigns, channel marketing activities and joint marketing activities with preferred partners 
• Ensure successful launch of new products in the countries
• Ensure close cooperation with the sales organization and relevant Business Units, Central Segment, Channel and Marketing Teams as well as internal & external suppliers (PR agency, media buying agency, Eaton translation team, Eaton creative services team)
• Manage and coordinate all Romanian and Bulgarian strategic pricing activities, coordinating with EMEA Channel and Pricing teams

Channel & Country Marketing Manager
Sales Organization

Your key deliverables:

• Directing the development of an integrated marketing plan for Romania and Bulgaria, with focus on:
  • defining the SMART marketing objectives (brand awareness/reputation, demand-lead generation, channel engagement programs)
  • establishing main customer segments to target in key industry segments
  • using a mix of digital and off-line marketing tactics, as appropriate for each customer segment
• Deploying the EMEA partner programs in Romania and Bulgaria in order to recruit, enable, retain and build a strong channel network (EWS, panel builders, electrical installers, IT distributors, IT resellers, MOEM partners)
• Developing and deploying: sales enablement, training and local incentives program& customizable demand generation content and sales tools
• Analyzing and reporting the marketing KPIs as per EMEA Cadence
• Gathering and analyzing specific local customer / area market information, competitor analysis (e.g. win-loss analysis for region or country) & country volumes & shares
• Developing and implementing a robust internal communications plan for the company’s entire Romanian and Bulgarian CSO workforce
• Supporting a culture of continuous improvement and share impact of all Romanian and Bulgarian CSO marketing programs and activities with wider CEE and EMEA team to support development of functional excellence

Qualifications

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.

We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: Sales EMEA

Job Level: Team Leader/Supervisor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time