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In this role you will be responsible for the execution of a cohesive and consistent promotional and communications IT channel strategy for UK&I, in-line with EMEA central MarComms and the UK&I sales & marketing organisational strategy. This position is responsible for activities within the IT (distributors and resellers) and EWS (Electrical Wholesale) channels, aligned with the business growth objectives and in doing so maximising the ROI from the investments made.

Activities includes the execution of partner programs, joint events, promotion management, Media Buy activities, and general value-based communications, (including PR where relevant)

This position will be closely aligned with the digital marketing team, as well as the UK Channel marketing Manager. Managing channel related marketing automation including social content & usage and driving customer contact creation & maturity. Success will be measured through key effectiveness KPI’s including brand equity, channel lead generation, partner engagement levels and sales resulting from all marketing & communication activities.

Your key deliverables:

• Channel Marketing – responsible for the execution of IT and EWS Channel operational marketing activities with alignment with Channel marketing and Sales Managers.
• Event Management –delivery of channel trade show events on time and within budget with demonstrable ROI.
• Manage and optimize marketing documentation localisation and printed material stock through dedicated 3^rd party resource.
• Develop & leverage Business Intelligence relating to MarComm & CRM KPIs in pursuit of improved MarComm effectiveness.
• Involvement in Budget management, including the MDF (Marketing Development Funds) looking for process improvement and providing suggestions to enable ROI improvements.
• Support the CSO and central channel team to drive adoption and implementation of all relevant processes and tools to ensure efficiency and consistency -- identifying and adapting where appropriate to focus on relevant segments/markets to ensure best results.
• All other activities developed as part of the CSO marketing strategy to deliver increased market share and brand equity through channels.
• Share best practices and look for synergies for channel activities within the EMEA team

Qualifications

Required:

• 1 – 2 years experience with demonstrable understanding of channel marketing  
• A history of success in sales & marketing-related activities (e.g. sales or business development, inside sales, lead management) would also be of significant benefit. 
• Digital marketing know-how is a plus, but interest in digital marketing is a must.
• Goal focused, results driven, creative individual with strong execution skills.
• A good commercial business acumen with ability to work within a highly matrixed organization and an open mind.
• Knowledge and experience with IT Channel and Eaton (company & products) is a plus. 

What Eaton offers:

• Great promotional opportunities – We encourage internal promotion, whenever possible
• Culture & Values – We are more than the products we invent and produce – the way we do business is just as important. At Eaton, our values and culture define who we are – both individually and as an organization – and direct our activities every day
• Inclusion & Diversity - Openness to diversity widens our access to the best talent. Inclusion allows us to engage that talent fully
• Learning & Development - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University

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Candidates applying to the vacancy will be subject of the background screening.

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.

We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: Sales EMEA

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes
Does this position offer relocation?: No
Travel: Yes, 25 % of the Time