Location: Istanbul - Turkey Do you want to work for a global company where promoting gender equality is central to our vision of creating a truly diverse and inclusive business? Where everyone matters, and everyone belongs? Join us and help us provide energy-efficient solutions that make a real impact. We make what matters work. To find out more about us check: https://www.youtube.com/watch?v=baa_aiJ4L7E As a Channel Marketing Senior Specialist, you will be responsible for supporting the sales organization in Turkey and its export markets with execution of marketing activities targeting local Tier 1 and Tier 2 channel business partners - electrical low voltage and medium voltage wholesalers and IT distributors, in line with agreed key market segments, business strategy, target audiences as well as business and marketing plan. You will be a part of a broader community within Eaton focused on developing Eaton’s channel marketing capabilities. You will be responsible for working with the local marketing team, local sales team and central marketing team to contribute to the end-to-end channel development including recruitment, enablement, business development of channel partners as well as building partner loyalty. Your main responsibilities: Work with the local sales organization and marketing team to develop proper channel marketing plans targeting selected channel partners - electrical wholesalers’ and distributors’ audiences to growth profitable channel business in the country including but not limited to: Develop and execute annual marketing business plans and quarterly marketing plans with key channel partners – electrical wholesalers and distributors, using partners´ BDF funds (business development Funds) Be the main contact for the local channel partners – electrical wholesalers and IT distributors, regarding Eaton related marketing topics Develop and deploy local incentives targeting channel partners in cooperation with local field product managers and the sales team Develop and deploy local digital marketing campaigns targeting Electrical Installers, Panel Builders, Designers, MOEM System Integrators, in cooperation with local field product managers and the sales team Utilize EMEA partner programs and deploy them in the country in order to recruit, enable and retain partners and build a strong channel network in the country cooperating with the central marketing team Increase visibility of Eaton at main channel partners (POS materials, partners´ websites, partners´ email campaigns, partners´ events etc) Provide channel partners with customizable demand generation content and sales tools to help generate demand for Eaton products Localize and deploy integrated seasonal campaigns targeting selected partner audiences Offer support to the sales team - help with arrangement of online and physical events and trainings, ensure availability of marketing assets and merchandise items. Systematically analyse channel marketing KPIs to support continuous improvement of channel marketing activities and its ROI #LI-IS1 Qualifications Your essential skills we are looking for: Bachelor’s degree in marketing, communications, engineering, business or related fields At least 3 years of experience in marketing, including at least 1 year of experience in channel marketing Experience on electrical or IT market and in B2B is an advantage Fluent in Turkish and English. Experience in partner program management Experience in digital marketing, lead generation highly desired Experience working with international cross-functional teams in a dynamic, matrixed environment Proven track record in creative project planning, project management and working under deadlines Initiative taker with a creative approach to problem solving What we offer to you: Permanent contract in a fast-growing global company Challenging projects in dynamic collaborative team Flexible working solutions (home office, remote, flexible working hours, part time etc.) We make your voice matter - we value safety and trust. This is a place where you can speak up and be heard. There’s room here for everyone because we believe that every person matters. Our recent awards: FORTUNE’s 2021 World’s Most Admired Companies list  One of the World's Most Ethical Companies 2021 by Ethisphere  Top 50 Employers List 2020 by Woman Engineer Magazine  Best Place to work for LGBTQ Equality 2020 by Human Rights Campaign  Named to 100 Best Corporate Citizens 2020 list for 13th consecutive year by 3BL Media  100 Best Corporate Citizens list for 11th consecutive year by Corporate Responsibility Magazine  ENERGY STAR Partner of the Year, Sustained Excellence ranking  Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society. Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We have demonstrated our passion for sustainability with the announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. Eaton is committed to having a workforce that is diverse and non-discriminatory at all levels, reflecting the diversity of our customers and the varied environments in which we conduct business around the world. Our success depends on our ability to attract and retain the very best people unlimited by race, color, social or economic status, religion, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or any protected status. Eaton follows relevant non-discrimination laws and regulations in the countries where we operate. It is the policy of the Company to make all decisions regarding employment, including hiring, compensation, training, promotions, transfers, or lay-offs, based on the principle of equal employment opportunity as defined above. Job: Marketing Region: Europe, Middle East, Africa Organization: ES EMEA Sales and Marketing Core Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid Does this position offer relocation?: No Travel: Yes, 25 % of the Time