Channel Marketing Senior Specialist
EATONWarszawaUpdate time: August 16,2021
Job Description
Join Eaton and help us provide energy-efficient solutions that have a real impact on the environment. We make what matters work. Find out more on https://www.youtube.com/watch?v=baa_aiJ4L7E Do you want to work for a global player, where we care about ethics, inclusion and diversity and our people? Eaton's Electrical Division has an opening for a: Channel Marketing Senior Specialist Location: Warsaw/Gdańsk This position is to support the sales organization in Poland with execution of marketing activities targeting local Tier 1 and Tier 2 channel business partners - electrical wholesalers and distributors, in-line with agreed key market segments, business strategy, target audiences as well as business and marketing plan. This role is a part of a broader community within Eaton focused on developing Eaton’s channel marketing capabilities. The channel marketing specialist is responsible for working with the local marketing team, local sales team and central marketing team to contribute to the end-to-end channel development including recruitment, enablement, business development of channel partners as well as building partner loyalty. Your key deliverables: Work with the local sales organization and marketing team to develop proper channel marketing plans targeting selected channel partner - electrical wholesalers’ and distributors’ audiences to growth profitable channel business in the country Develop annual marketing business plans and quarterly marketing plans with key channel partners – electrical wholesalers and distributors, using partners´ BDF funds (business development Funds) Be the main contact for the local channel partners – electrical wholesalers and distributors, regarding Eaton related marketing topics Develop and deploy local incentives targeting channel partners in cooperation with local field product managers and the sales team Develop and deploy local digital marketing campaigns targeting Electrical Installers, Panel Builders, Designers, MOEM System Integrators, in cooperation with local field product managers and the sales team Utilize EMEA partner programs and deploy them in the country in order to recruit, enable and retain partners and build a strong channel network in the country cooperating with the central marketing team Increase visibility of Eaton at main channel partners (POS materials, partners´ websites, partners´ email campaigns, partners´ events etc.) Provide channel partners with customizable demand generation content and sales tools to help generate demand for Eaton products Localize and deploy integrated seasonal campaigns targeting selected partner audiences Offer support to the sales team - help with arrangement of events and trainings, ensure availability of marketing assets and merchandise items Systematically analyse channel marketing KPIs to support continuous improvement of channel marketing activities Qualifications Qualificatinos: University degree in marketing, communications, engineering, business or related fields At least 3 years of experience in marketing, including at least 1 year of experience in channel marketing Experience on EWS market and in B2B is an advantage Fluent in Polish and English Experience in partner program management Experience in digital marketing, lead generation highly desired Experience working with international cross-functional teams in a dynamic, matrixed environment Proven track record in creative project planning, project management and working under deadlines Initiative Creative approach to problem-solving Driving license B category What Eaton offers: Competitive compensation and benefits package Contract in fast-growing global company Challenging projects in a dynamic collaborative team Great promotional opportunities – We encourage internal promotion, whenever possible Excellent working environment – safety and ethic are really important for us Culture & Values – We are more than the products we invent and produce – the way we do business is just as important. At Eaton, our values and culture define who we are – both individually and as an organization – and direct our activities every day We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law. We make what matters work. Everywhere you look—from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day—you’ll find one thing in common. It all relies on power. That’s why Eaton is dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters. We are confident we can deliver on this promise because of the attributes that our employees embody. We’re ethical, passionate, accountable, efficient, transparent and we’re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters. Job: Marketing Region: Europe, Middle East, Africa Organization: Sales EMEA Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes Does this position offer relocation?: No Travel: Yes, 25 % of the Time
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