We are looking for an experience CMO with a demonstrated history of driving aggressive growth, revenue and profitability to focus on customer acquisition and retention and to drive profitable sales. The CMO will take ownership of setting the marketing vision, creating strategies to maximize the productivity of marketing spend and utilizing marketing initiatives to achieve corporate goals. This position oversees the marketing efforts, including digital, e-commerce, PR, social media and retail. He/she is responsible for business growth through the look, the feel, and the tone of the brand, increasing the brand equity and brand awareness.

Responsibilities

Act as a thought-leader for Lovense globally, including all aspects of digital acquisition, business development, branding, public relations, communications, online and offline media marketing; customer engagement and retention, advertising strategy, and marketing analytics

Work with department and business unit executives and senior executive team to develop marketing strategies for company growth which includes determining which new line of business, markets and services the company can go into

Manage and build global marketing teams including SEM, SEO, Social Media, E-mail, Content, Landing Pages, Affiliates, Metas, Display/retargeting, Mobile, Content, Branding and PR

Create marketing plans, roles, budgets, goals and targets for all of the above teams

Lead all online revenue optimization efforts including online ad sales, partnerships, affiliate sales, loyalty programs

Work with products team to identify, develop and implement new revenue streams Identify and leverage critical market and competitive data to segment and define target markets

Background

Experience in IT/Tech/Internet industry

Bachelor's degree in Marketing or related degree; MBA preferred 10+ years in marketing leadership including experience with product launch Proven background in developing and executing marketing plans that include both offline channels (brand development, PR, Trade Shows, etc.) and online channels (SEM, SEO, Metas, Affiliate/White Label, Display, Mobile, E-Mail Marketing, Social Media, Content, etc.) with a primary focus on customer acquisition and significant emphasis on performance, measurement and continuous improvement Strong analytical skills, including strong data and financial analysis skills

Strong project management, execution and communications skills

Ability to deal with ambiguity and change within a fast paced environment

上班地址：天河北路光大银行大厦(华师站)