China Brand Marketing Manager
威富服饰有限公司ShanghaiUpdate time: August 2,2019
Job Description
Position/ Title : China Brand Marketing Manager
Coalition & Brand: Dickies
Reporting Manager (Designation): China Sales Director; Regional Marketing Director
Direct Line: 2 (Digital & Social Media AM; Marketing Supervisor)
Role & Responsibilities:
Job Definition (Key Purpose of the Job) :
The core/basic function of this position is to drive brand growth in China by understanding consumer insights, competitive context and retail environment, whilst building awareness, interest and preference for the brand.
Key Result Areas :
- Responsible to oversee and guide the Brand Marketing team in China overseeing and driving execution of GTM for Product & Brand Marketing and Activations
- Ensure premium brand positioning consistency with local relevancy and proper implementation of marketing strategies in China with owned and partner communications.
- Establish Dickies brand in the China market, building awareness and brand equity.
- Create China holistic seasonal marketing plan, working closely with retail marketing team and E-commerce teams to drive consistent stories and optimize content assets across all touchpoints.
- Guide and execute, with wholesale team, seasonal holistic marketing plans and calendar and all activations for wholesale partners. Work closely with E-commerce teams for initiation of brand activities with e-commerce partners and titans to drive traffic and conversion rates.
- Work closely with E-commerce teams to oversee and approve content developed for the platform.
- Oversee with direct reports, PR and social media strategy, including KOL and content management for China market. Work closely with Retail marketing team to manage brand activities at seasonal China sales meetings.
- Manage research and consumer insight initiatives for China with CI team.
- Effectively manage regional marketing budget & demonstrate strong agency leadership
- Work closely with regional marketing teams for feedback and approvals.
- Maximise every single investment towards the brand objectives.
Key performance indicators:
- Brand search index
- Brand health tracker index
- Revenue target
- Consistent brand execution across China
- Adoption by markets on recommended actions
- Co-share EC and Digital marketing KPIs (CTR, and specific activation KPIs)
Competency Requirements :
Behavioral Competencies
Essential –
o Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message
o Innovation/innovative thinking: Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities
o Business Acumen: Ensuring all decisions are related to current and future business opportunities. o Driving for results: Setting high goals for personal and group accomplishments
o Building partnerships: Identifying opportunities and taking action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals.
o Building Positive Working Relationships: Developing and using collaborative relationships to facilitate the accomplishment of work goals.
Desirable –
o Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements or cultures.
o Customer focus: Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs
o Gaining Commitment: Using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved.
o Strategic Decision Making: Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal or vision; committing to a course of action to accomplish a long-range goal or vision.
Functional Competencies –
List down specific set of functional skills required to perform in this role
- Basic Microsoft office
Experience
Minimum Relevant Experience:
Bachelor’s Degree or equivalent in Business or Marketing
8+ years of combined professional experience in marketing strategy and leadership, and managing marketing across disciplines digital, retail, media.
3+ years of team management experience
Strong interpersonal skills
Equally comfortable co-developing a strategy & also implementing it with in-country teams day-to-day.
Should be self-motivated able to work effectively in an autonomous environment, proactive and persistent
Minimum Supervisory Experience: 3+ years
Nature of Work: Experience in fashion industry preferred
Academic Qualifications
Minimum Degree Held: Bachelor Degree
Subject Expert In: Marketing, Information Systems, Interactive Marketing or relevant subject
Language Proficiency:
Fluent in : Mandarin and English (preferred)
Specific Working Conditions
Frequency of Travel: 30% of time
职能类别： 市场/营销/拓展经理
关键字： marketing 市场营销 品牌经理
微信分享
联系方式
上班地址：上海市南京西路688恒基广场
Get email alerts for the latest"China Brand Marketing Manager jobs in Shanghai"