Strategic Management

• Adaptation and implementation of global and regional vision & strategy in Taiwan.
• Delivery of Taiwan insights and ensures Taiwan consumer journey with seamless experience.
• Ensures global and regional alignment & collaboration.
• Full P&L accountability and drives the Company’s strategy to manage and grow the business and brand image in the market. Key elements of the mission will also include strengthening retail operations, market presence, and organizational capabilities.
• Leverages at every level potential, synergize across brands in VF Portfolios, existing and future resources in strategy and consumer insight.
• Actively participates in Taiwan, regional and global management meetings on strategy, business review, product & marketing as required.

Commercial Management

• Defines and owns the country Channel Plan, with clear strategy on direct retail, retail partnership, number of doors to achieve per year by channel/segmentation/region/city.
• Identifies key accounts with partnership (regional and national if applicable) and plans proper development in conjunction with the company’s 3 - 5 years rolling plan in Taiwan.
• Develops, when and where applicable, strategy for additional channels.
• Accountable in monthly, quarterly and yearly sales forecasts for budgeting, planning and inventory control purposes.
• Defines seasonal pricing, margin and sales terms; targets for the business and implement accordingly, monitoring proper execution to achieve the target.

Marketing and Product Merchandising

• Leads both Marketing and Product to support proactively on the target of outdoors category leadership in Taiwan.
• Leads and implements relevant product development with the proper mix of inline product, to address the specific needs of the market, while maintaining the overall global “DNA” of the brand.
• Owns and manages the overall product merchandising direction and per season, ensuring proper implementation, with help and assistance from the regional product and operation team.
• Defines in conjunction with regional marketing leadership the key marketing in Taiwan, ensuring relevance for the market and proper implementation at different levels (Media, retail, etc.) within an agreed marketing strategy.

Leadership and People Management

• Develops and maintains excellent working relationships with the internal team, key external partners, and customers through strong interpersonal skills and a hands-on, market-oriented approach.
• Develops and grows the team to build a purpose led culture.
• Hires, allocates, and retains appropriate individuals for each section, ensuring its sufficiently staffed with qualified resources.
• Ensure talent development and management of successions pipeline.
• Act as a role model for others to follow.
• Possess a learn to learned mentality.