MAJOR RESPONSIBILITIES 責任概要 :

Responsible for completing marketing plan for property include F&B E-channels, MICE and Rooms.
Manage all e-commerce opportunities.
Conduct daily marketing activities in order to achieve department goals.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Building Successful Relationships that Generate Sales & Marketing Opportunities.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals
? Assists coordination of rooms, food and beverage and promotions.
? Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
? Maintains, updates, and manages all web sites.
? Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
? Develops brochure and property collateral materials.
? Participates in all property imaging work (e.g., signage).
? Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
? Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
? Ensures consistent marketing message is communicated in all advertising and collateral efforts.
? Manages marketing budget throughout year.
? Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
? Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
? Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
? Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
? Evaluates new marketing opportunities for the property.
? Ensures property is represented on all quality internet sites that have the potential of providing business.
? Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to source market reports, past guest lists (utilizing leisure rate codes) and tracking.
? Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
? Develops strategic marketing plan for property, includes group, leisure and local efforts.
? Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities
? Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
? Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
? Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
? Works with media buyer to plan and execute advertising.
? Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
? Assists property with materials, tracking/analysis and presentations to owners.
? Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities
? Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
? Ensures that property is following all corporate marketing guidelines.
? Approves all invoicing through Marketing Communications office.

Learning and Applying Professional Expertise
? Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
? Business Acumen - Understands and utilizes business information to manage everyday operations.
? Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
? Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
? Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
? Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
? Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
? Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
? Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

JOB SPECIFICATION :

Profile of Competency ：Min of 4 to 5 years experience in similar role
Language：English (both verbal & written) & Mandarin
Education ：University/college level preferred

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
作为一家平等雇佣的雇主，万豪国际集团承诺雇佣不同背景的员工并支持多元包容的文化。