Communications Manager
At Fairmont Hotels & Resorts, our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as Communications Manager, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.

Marketing:

• Reports to Director of Sales & Marketing
• Lead strategy development to ensure that The Plaza continues to grow its position in the luxury market in NYC.
• Execute annual Marketing Plans for The Shops, Eloise, The Plaza Food Hall and Todd English.
• Work closely with our third party Social and PR Agency to identify how to market and promote the property
• Media Buying: media plan for each entity, experience with opportunistic buys.
  • Manage creative agency/vendor; assist in new direction for creative, determine messaging and CTA.
• Develop strategy to increase funding for partnership & sponsorship opportunities
• Responsible for the content creation of:
  • Monthly E-Newsletters that highlight various merchandise, menu offerings, services and events in all of retail.
  • Fairmont monthly newsletter content
• Support the plazany.com website; working closely with Digital Marketing Manager
• Engage tenants for new content with frequency to keep site robust and engaging. Possess knowledge in Google Analytics
• Manage expenses and be able to understand P&L reporting

Communications:

• Work closely with Hotel Sales & Marketing Team; key messaging on 5 Pillars in line with marketing and public relation annual plans
  • Identify opportunities within building for hotel guests; overnight packages to include retail and culinary components
  • Support PR Manager by identifying opportunities within building for hotel guests; overnight packages to include retail and culinary components
• Responsible for communicating The Plaza’s brand standards to colleagues and tenants;
  • Usage of The Plaza name, logo, address
• Direct contact with all tenants on a weekly/monthly basis to ensure new products, services, offerings are being promoted in eblasts/social media/website/PR team
• Manage signage and way-finding throughout The Plaza
• Communicate with internal teams to keep all informed of programs, events, special offers, etc. ; hotel, concierge, food & beverage and residential
• The Plaza Resident Advantage Program: work with tenants on quarterly basis to come up with new exclusive offerings for The Residents
• Support PR Agency; oversee approved plan to make sure all initiatives are executed, provide new and relevant information for press inquiries and pitching, attend weekly meetings and calls.
  • Develop content from tenants to assist with PR/Social efforts
  • Conduct site inspections, oversee photo shoots and manage in-bound photo shoot/film inquiry checklists and circulate as appropriate to team.

• • Oversee all media related retail photo-shoots, filming and events
• Follow departmental policies and procedures
• Follow all safety  policies
• Other duties as assigned

Qualifications:

• Proven track record to support sales goals
• Adhere to tight deadlines
• Forward thinking and trend focused

• Previous leadership experience within marketing
• Computer literate in Microsoft Window applications and other relevant computer applications required 
• University/College degree in a related discipline required
• Excellent communication skills, both written and verbal required
• Strong interpersonal and problem solving abilities
• Highly responsible & reliable
• Ability to focus attention on guest needs, remaining calm and courteous at all times

Visa Requirements: Must be legally authorized to work in the United States.  

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