Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

The Communications and Public Affairs function is crucial to our success. They are responsible for creating clear and targeted messaging for employees, customers and stakeholders, while supporting strong brand positioning, facilitating positive media relations, and managing public affairs.

ABB’s Electrification business is a leading provider of a full range of protection, control and measurement solutions - enabling safer and smarter electricity flow from substation to the point of consumption. We deliver products and systems designed to connect, protect and control electrical systems, ensuring reliability, efficiency and safety for equipment and personnel.

This is a Communications Specialist role reporting to the Country Communications Manager in the Business Area - Electrification located in Beijing, China.

Your responsibilities

• Being responsible for Public Relations (PR) and communications related work, supporting the marketing team to achieve stated goals.
• Developing Public Relations (PR) and promotion plan according to the needs of the projects, coordinating internal and external resources to realize the plan.
• Building and enhancing brand awareness among target groups by content mining and sorting and writing of PR content.
• Supporting other important marketing communications projects of the team.
• Completing the planning and execution of various PR activities of the communication projects, including partner conferences, customer meetings, new product launch, etc.
• Writing press releases, speeches and other PR contents, improving promotion effect and enhancing brand influence through topic marketing, event marketing and other forms or channels.
• Building the leading position of the product in the industry through industry awards, industry influence shaping, etc.
• Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background

• Must have a bachelor’s degree.
• Must have relevant work experience and experience in planning and execution of large and medium-sized communication activities and new media operation.
• Must be good at writing in-depth contents that are in line with the company's positioning, creating communication value, excellent language expression.
• Must have rich media resources and personal network, be familiar with the status of various media and understand the media operation process.
• Must have strong media analysis skills, media communication skills, written skills and excellent interpersonal skills and crisis public relations management skills.
• Excellent written and oral communication skills in both Chinese and English.