Description

As UK Consumer Marketing Manager, you will be responsible for developing and implementing the Consumer Marketing strategy in the UK, with a specific focus on key city activation. Your primary objective will be to drive awareness and demand for the Invisalign® brand to drive business growth and optimise our footprint in the UK market. You will be a key part of the team that is responsible for defining how Invisalign connects with the consumer in the UK, helping establish a clear voice for the brand and finding new and meaningful ways to make an impact.

You will report into the Consumer Marketing Director, EMEA.  

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Manage and execute the UK market plan in collaboration with key stakeholder groups and partners; operate as an advocate within your city and market.

• Act as the local market expert, responsible for delivering consumer insights and knowledge that shape our local go-to-market strategy
• Proactively recommend strategies and tactics that can create local market impact
• Identify high-potential cities and help define new ways to better connect with consumers in a meaningful way
• Identify and manage strategic partnerships and sponsorships/ambassador relationships in the local community
• PR event activations
• Use analytics and insights (including campaign ROI, and competition intelligence) to support execution of the marketing plan

 QUALIFICATIONS

Skills:

• Strategic Thinker
• Highly Organized
• Action Oriented
• Takes initiative / proactive
• Strong communication and presentation skills
• Results oriented
• Strong time management skills
• Expert in Powerpoint, Excel, Word, and overall computer organizational skills
• Ability to lead and collaborate with cross functional groups.
• Fluent in English a must. Fluency in French, German, Spanish preferred.

 Education/Experience:

• Bachelor degree or above, preferably in a marketing or business related field.
• At least 7 years of proven work experience in marketing or communications.
• College degree (marketing, communication or similar – BA or MA).
• Experience with market coordination (PR, creative, media agencies, local team coordination).
• Excellent communication and presentation skills.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We also respect your privacy. Our Applicant Privacy Policies can be found here: http://jobs.jobvite.com/align-tech/