Job Description

• Reporting to Head of Trade Marketing
• Build and develop a long term plan and strategy for Channels’ Category development.
• Lead Channels’ category management projects to optimize ranges and related merchandising in trade
• Lead Channels’ strategy and reach alignment with internal partners (E.g. Marketing/ Finance/ Supply Chain)
• Working alongside customer to translate consumer insights into strategies which drive respective category performance.
• Lead Channels' 5Ps fundamentals – Product Ranging, Pricing, Merchanting and Promotions activities across channels.
• Develop Channel BTL strategy in line with Brand strategy and ATL Plan
• Track and optimize promotion efficiency and effectiveness in trade
• Validate channel FC input for each accounts’ category vs marketing assumptions
• Nurture trust relationships with vendors to achieve pricing and ensure the quality of services.

Essential Duties And Responsibilities:

• Develop BTL/ GTMR strategy aligning with Brand strategy and ATL Plan
• Lead total Channel significant metrics aligning with multi-function
• Lead communication between account managers and brand managers account managers
• Lead & Manage category follow-up actions from multi-function
• Validate sales FC inputs to ensure demand FC accuracy
• Promotion efficiency tracking collaborate with account managers
• Lead full-year promotion pack forecast with budgeting
• Provide Brand-TM POSM design brief to the agency
• Less experienced candidate will be considered as Assistant Manager

Job Requirements

• Over 5 years of experience in Trade Marketing expert with FMCG or personal care industry exposure
• Logical frame-working availability
• Strong data analysis skills
• Demonstrate leadership for cross channel/function communication with setting clear operation standard
• Comprehensive knowledge on Channel strategy and has capability to develop GTMR strategy & plan