Overview of job

This is a fantastic opportunity to join the hugely dynamic and creative MBA team at MediaCom. Here you will be at the center of ‘The Content + Connections Agency’, working on Content Strategy, Content Creation and Content Distribution across the portfolio of MediaCom clients.

Reporting of the role

MBA (MediaCom Beyond Advertising) is the special function team to serve all MediaCom clients with content strategy & programme/sports/entertainment sponsorship/digital creative solutions.

3 best things about the job:

• You will work in the fast-growing content marketing segment in the industry with broad client portfolio including FMCG/Auto/Luxury/3C.etc

• Grow up with a young/passionate & diverse background team

• Given the opportunity to gain the skill/management/industry trend training in agency & group network level

Measures of success –

In three months, you would have:

• You will play as key contact window as MBA team in MediaCom Shanghai to co-work with client teams and GroupM content teams

• Get familiar with content resources owned by internal network & external owners

• You will be involved in ongoing sponsorship project in Shanghai and play as qualified supervision role

In six months, you would have:

• You will submit the brand content opportunity audit of MediaCom Shanghai to Head of MBA

• You will keep prospecting new sponsorship opportunity for client teams with content solutions (content strategy/creation ideas) and support other offices (BJ/GZ) if required

In 12 months, you would have:

• You will support in new business pitch to deliver consumer content consumption insight & brand content solutions

• You will deliver the best practice achieved in the past 12 months and share the learning & key observation on the market in team & agency level

Responsibilities of the role:

• Work with client teams to identify opportunities for brand content

• Work with client teams & other function teams (comms planning/insight/social/digital) to ensure clients have a deep understanding of the benefits to brand and consumers from both ROI and consumer engagement/advocacy point of view

• Work with GroupM content teams (ESP, GME) to source suitable opportunities for MediaCom clients

• Be accountable for strategic and creative direction for the clients’ Brand Content offering , including content strategy, content creation and content distribution (partnership or original content) .

• Keep up to date on all regulatory matters relating to the Brand Content discipline such as TV, digital, event, sponsorship.

• Ensure that the relationships with key suppliers is developed and maintained, such as media owners, production companies (content and events), innovation and technology suppliers

• Liaise with other MediaCom and GroupM units where required

What you will need:

• Above 4 years’ experience.

• Strong PPT and prestation skills

• Good at written and spoken English

• Strong communication and organizational skills

• Passionate about innovation and technology Marketing literate with experience of creating and managing complex multi-media Branded Content developed using consumer insight and effective objective setting

• A deep insight into China content market, case studies and learning

• Proven coaching, mentoring and collaboration abilities

• We are looking for inquisitive, open-minded and brave people who want to have fun in their daily work.

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