In a real-time manner, the Content Manager will support Monster Energy China marketing team to develop and push brand digital content to promote the brand/product on key digital platforms in China, also supply local content to the Monster global digital channels.

The ideal candidate should know how to create engaging content that fits brand tone and manner, apply data analytics to personalize and optimize content, and play a key role in the success of marketing campaigns.

The Content Manager will be a solid leader, clear communicator and possess great analytical skills.

Essential Job Functions:

• Develop brand content strategy aligned with short-term and long-term marketing targets.
• Collaborate with top digital/photo/video studios and freelancers on localized digital content creation around assets/influencers for Monster global/local usage.
• Work with internal digital/regional marketing members to develop monthly, quarterly and yearly content plans relevant to the China online audience (including but not limited to Weibo/WeChat/video platforms), including budget planning; develop an editorial calendar for internal and external partners.
• Manage content lifecycle workflow for assigned content types from creation through contracts and approvals, editing, localization, publishing/activation, measurement, curation and maintenance.
• Monitor content data in a daily basis in terms of the visual/copywriting/consumer feedback to assess against goals (ROI and KPIs) and further optimize the content. Work with the analytics freelancers to analyze content performance and suggest improvements.

Position Requirements:

• Bachelor’s degree needed.
• 3+ years of marketing experience on Sports/E-gaimg/Music fields.
• Experience of creating and managing a wide range of digital content, including videos, infographics and imagery.
• Experience in managing content creation projects and software development schedules; strong analytical skills which allows for creative methods to achieve results and solve problems will be a plus.
• Excellent written and verbal communication skills.
• Ability to work under pressure and maintain quality of detailed work.