Job Responsibilities:

• Establish and manage respective brand image, content strategy as well as performances on the brand's social media platforms of Magazines
• Manage the day-to-day operations of social media platforms
• Establish and manage the title's digital image, personality, tone and brand on all social media platforms including but not limited to Facebook, Instagram and YouTube.
• Handle all distributions to ensure relevant content and format is pushed on suitable platforms.
• Plan, develop, schedule, publish and monitor brand’s social media content to implement all best practices and optimize performance
• Initiate and develop positive conversation and interaction with audience
• Work with editors to research, discover, curate and produce social media content on key events and hot topics
• Collaborate with Digital Product team to define and implement social media strategy to grow magazines' reach, fan base and engagement.
• Take part in testing new functions and features on social media platforms with Digital Product team
• Adapt to changes in social media landscape to take advantage of opportunities and mitigate losses

Job Requirements:

• Degree holder or equivalent qualification in Communications, Journalism or related disciplines 
• At least 5 years experience in digital content creation
• Extensive knowledge of social media platforms
• Ability to execute a social media strategy
• Experience using Google Analytics and other social media analytical tools
• Excellent communication skills for collaboration
• Excellent written and spoken Chinese and English

Candidates with less experience will be considered as Senior Content Executive

Work Location will be in Wong Chuk Hang Office - South Island Place