Knowledge for the world of tomorrow. We develop networks that supply our cities with light and heat intelligently and we know our way around automation and digitalization in the process and manufacturing industries. For these and many other future projects, we need smart thinkers who bring skills, creativity, and dedication to the table. People like you! Experienced researchers who boldly broaden horizons, true specialists, and clever minds who like to get to the bottom of things. In short, help us tackle the most exciting challenges and put into practice what really matters. We’ll give you the opportunity to really make a difference. So what are you waiting for? Take your next career step with us. What part will you play? In the lead of content strategy in close collaboration with all respective Marketing & Comms functions and stakeholders, you build a solid thought leadership pipeline for Advanta. You develop creative and meaningful content concepts for modern 360-degree communication to sustainably position the Advanta brand. You build up the topic of content marketing and design important guard rails for positioning as a thought leader in the marketplace. You create and optimize cross-media, high-quality content - both online and in the area of classic media (blog, infographic, podcast, newsletter, whitepaper etc.), become part of the sales marketing team and act as an interface to internal departments such as sales, research, PR, online marketing, etc. You will design binding wording and text guidelines, formulate key messages and ensure consistent messaging across all channels. You monitor and adapt to trends and innovations relevant to topics and industries. Furthermore, you create high-quality content, texts and accumulate assets that educate and inspire our customers. You coordinate content for events, trade fair appearances and continuously expand your network of media contacts, affiliate partners and other influencers. In Addition, you measure the effectiveness of the content using defined key performance indicators and derive appropriate learnings from the KPIs. What you need to make real what matters. You have successfully completed a Bachelor university degree in marketing or a comparable education You have 3-5 years of professional experience in the area of content creation, concepts and strategy – in online and classic media You have experience in brand positioning with group-oriented campaigns and high-quality content You also have a good understanding of data analytics for optimization of campaigns and of trends and innovations in relevant industries Furthermore, you distinguish yourself through a creative mindset, with the will to try out and build up new things In the aspect of working alongside international teams, you have very good English and German language skills Strong communication skills, the ability to work in a team, flexibility, assertiveness as well as a self-confident and confident appearance round off your profile What we offer. 2 to 3 days of mobile working per week as a future global standard Attractive remuneration package Development opportunities for both personal and professional growth An environment where everyone can bring their whole self to work and feel a sense of belonging 30 leave days and a variety of flexible working models that allow time off for yourself and your family Share matching programs to become a shareholder of Siemens AG Broad range of wellbeing offerings Appealing Siemens pension benefits Attractive job ticket offers and free use of e-charging stations (dependent on location) Location-dependent childcare services to combine family and career Barrier-free locations Find more benefits here Individual benefits are adapted to meet local legal regulations, the requirements of different job profiles, locations, and individual preferences. Make your mark in our exciting world at Siemens. As an equal-opportunity employer we are happy to consider applications from individuals with disabilities. www.siemens.com/careers - if you would like to find out more about jobs & careers at Siemens. FAQ - if you need further information on the application process. Organization: Advanta Company: Siemens AG Experience Level: Experienced Professional Full / Part time: Full-time