Content Marketing Executive - China
Air Charter ServiceBeijingUpdate time: April 28,2022
Job Description

Company Description

Air Charter Service was established in 1990 in the basement of our chairman’s home and today employs over 500 people globally, across 28 offices on six continents.

We’ve flown everyone, and everything, from red-carpet stars to red ketchup sachets, and priceless art to Premier League football teams. Whether it’s private jets, commercial aircraft or cargo, as our Marketing manager you’ll get to work across the lot.

We’re offering an opportunity to be part of a hardworking, creative and passionate team, based in our Beijing office. In return you will be surrounded by amazing people, offering a number of benefits, whilst working within a company that puts its people at the heart of everything it does.

We’re looking for someone with strong broad marketing skills, a passion for digital marketing especially, and who is highly motivated and has excellent attention to detail. If that sounds like you, please read on.

Job Description

  • Develop creative content for all channels (EDM, WeChat, Xiaohongshu, Weibo etc.)
  • Researching industry-related and brand-related topics (combining online sources, interviews, internal figures and studies)
  • Plan content for email marketing campaigns
  • Coordinate with marketing and design teams to illustrate articles
  • Proofread and edit blog posts and articles before publication
  • Conduct simple keyword research and use SEO guidelines to increase web traffic and the exposure of articles on social media
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Update website content as needed
  • Promote content on social media
  • Uploading of website content using a Website Content Management System
  • Liaise with stakeholders in our offices in China and the global network of ACS offices
  • Manage third party suppliers (including but not limited to our translators, PR agencies)
  • Monitor competitor activity highlighting changes and trends
  • Ensure all-around consistency (style, fonts, images and tone)
  • Ad-hoc general marketing activities in line with and in support of group marketing strategy
  • Perform related duties as assigned, within scope of practice

 

Qualifications

Profile - Essential:

  • At least 3 years’ experience as a Content Writer, Copywriter or similar role
  • Excellent writing and editing skills in Chinese
  • Previous marketing experience in mainland China
  • Proficient in Mandarin and fluent in English
  • Experience doing research using multiple sources
  • Portfolio of published articles
  • BSc in Marketing, Chinese Language, Journalism or related field
  • Great communication skills and ability to work within a team
  • The ability to work on your own initiative and troubleshoot issues
  • Exceptional attention to detail
  • Willingness to learn
  • Strong administrative, organisational and time-management skills

Profile - Desirable:

  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • SEO content creation experience
  • Familiarity with web publications and social media
  • Experience of using social media analytics platforms
  • Email service provider experience and managing email marketing campaigns
  • Experience in aviation industry

Additional Information

  • Competitive salary
  • 20 days’ holiday per year which increases with length of service
  • A friendly, fun and exciting environment surrounded by some of the best in the industry
  • Pension Scheme

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