Eaton’s Corporate Sector is currently seeking a Content Marketing Manager to join our team. This position is eligable for remote work. Position Overview: Reporting to the vice president of corporate marketing communications, the corporate content marketing manager (CMM) will lead the strategy, production and measurement of enterprise marketing communications activities focused on Eaton’s key enterprise thought leadership topics, both digital and traditional, to build brand familiarity and drive thought leadership. The CMM will engage closely with business marketing teams to achieve target objectives. Additionally, the CMM will help align Corporate messaging with business priorities and drive enterprise messaging into the businesses. There will be close collaboration with business segment marketing teams on content creation and promotion positioning Eaton in key market segments. The CMM will drive the creation of high-quality short, medium and long-form marketing materials working with the organization’s subject matter experts and thought leaders. This includes the planning, production, distribution and optimization of content in support of our brand positioning. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. In this function you will: Provide strategic leadership to create results-oriented integrated marketing campaigns that drive awareness and preference for the Eaton brand Create value-driven messaging and implement content marketing strategies and measurable outreach programs that resonate with key target audiences to bring more audiences into the sales funnel Develop an omni-channel integrated marketing communications strategy that distributes the right content through various marketing channels, coordinating closely with business and regional marketing teams Manage enterprise content marketing programs like the Making of What Matters video interview series and 10 in 10 podcasts Contribute to search engine optimization (SEO) initiatives with keyword optimization, content tagging Define global processes for content management and help drive regional adoption of global content storytelling Manage enterprise content marketing programs like the Making of What Matters video interview series and 10 in 10 podcasts Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications. Act as a key steward of the company’s brand identity strategy Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site. Flexible work options to help balance work/life demands (at participating Eaton sites) Healthcare/retirement savings programs Competitive compensation packages to reward skills and performance Tuition assistance or financial help for ongoing learning and development Health, Dental, Vision & Wellness programs Donation matching (U.S., Canada, Puerto Rico) When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. Qualifications Required (Basic) Qualifications: Bachelor’s degree (BS/BA) in Business, Marketing, Advertising, Communications or associated field from an accredited institution required. Minimum 7 years of marketing and communications, digital marketing experience Must be able to work in the United States without corporate sponsorship now and within the future Preferred qualifications: Experienced content marketer who can collaborate with others to develop and execute targeted, relevant, personalized content Experienced storyteller, writer and editor for multiple channels and formats B2B industry expertise Aptitude for understanding and explaining highly-technical information in an engaging way for different audiences Aptitude for learning and adopting tools in the Martech stack Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred), as well as social media platforms Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation expertise Position Criteria: Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule Process change management Strategic agility, innovative thinker Ability to analyze metrics dashboards and act upon results for continuous improvements Superior verbal and written communication skills Self-starter with energetic enthusiasm for a matrix team environment Track record of multi-tasking, organizational skills and attention to detail Budget management Ability to create effective working relationships with all levels of the company and external partners Ability to work in a flexible environment and embrace technology Ability to react quickly to changing demands, environments, tight deadlines Must be able to handle a high volume of work, ranging from very detailed to strategies Eaton provides a competitive total rewards package commensurate with applicable skills, knowledge, and experience and consistent with internal and external market practices. The annual salary range for this role is $101,360 - $139,370. At Eaton, we know that good benefit plans are important to employees and their families. In addition to a competitive base salary, Eaton provides various Health and Welfare benefits as well as Retirement benefits. Click here for more detail: Eaton Benefits at a Glance. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: AccommodationsForApplying@Eaton.com What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: North America – US/Puerto Rico Organization: Corporate Sector Job Level: Manager Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Remote Does this position offer relocation?: No Travel: Yes, 25 % of the Time