About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $700 million, in 172 countries. www.bentley.com

 

Location: Preference for Huntsville Office, Alabama, or virtually connected.

 

Position Summary:

 

As part of the digital twin product marketing team, your role is executing the strategy for the go-to-market for certain Bentley solutions/apps powered by iTwin for your industry in alignment with sales/user success including lead generation, nurturing or ABM activities. Your primary responsibility is focused on marketing activities for your initiative in support of driving dollars to pipeline. Based on audience, and sales initiative, you will work with the industry marketing director and other initiative team members to develop the marketing for the short term (1 year or less) goals. This includes buyer journey storyline/message, definition/execution of the go-to-market activities based on audience profile (segment, discipline, buyer persona and needs), as well as the digital marketing process (lead generation, ABM, etc.).

 

You will need to work across the organization (marketing, product groups, user success, sales) to develop effective go-to-market content, craft positioning documents, and work with the industry team to create and deliver presentations, sales enablement materials and develop integrated campaigns (as needed).  And finally, you will need to understand and articulate how your specific go-to-market plan relates to the larger industry vision defined by industry marketing, product managers and sales.

 

Your Day-to-Day:

 

• Collaborate with industry marketing, product management and development teams, sales, user success, to set the strategy and the go-to-market plan, including communication, for each of the channels (and regions) in your initiative
  • Work with appropriate sales channel to define the objectives (e.g. SLAs)
  • Work with EMM to define execution strategy (audience segmentation, and outbound/inbound plan)
  • Work with Sales Ops to define and coordinate the lead flow/hand-off
• Work with industry manager, product management team, sales, and others in the organization to develop clear and compelling value propositions
  • Demonstrate story-telling abilities that can make the complex simple, and invoke both empathy and excitement 
  • Build buyer journey materials (both marketing and sales)
  • Develop relevant sales enablement content (with industry marketing and the initiative team)
• Own multi-channel campaign go-to-market plan and the lead generation strategy and plan, determining MQL and SQL targets overall from all channels, and working with Account Managers to follow up on leads generated
• Plan and oversee campaigns executed by engagement marketing
  • Participate in regular coordination meetings with engagement manager and program manager
  • Collaborate with the Digital Engagement Marketing Managers (marketing automation) to ensure effectiveness of multi-channel campaigns
• Develop the content and plan for promotions and hand off or execution to the appropriate teams (e.g. EMM for lead nurtures or ABM team)
• Create ad content and work with social team (paid social) or Project Manager(advertising) to define audience targets/segmentation, goals/objectives, and lead routing.
• Work with Product Manager to maintain competitive fact base; including competitor successes, product offerings, positioning, price structure, how to sell against, etc.
• Product Launch (when appliable)- work with industry marketers, sales, customer success teams, and product managers to complete marketing tasks and ensure initiatives and new releases are launched effectively and on-time

 

What You Bring to The Team:

 

• 7+ years of software Marketing Experience a must
• Related degree in Marketing / Engineering field or comparable experience with AEC / Enterprise software marketing domain knowledge
• Some Marketing Automation Experience (HubSpot, Marketo, Pardot) – exposure to the needs and requirements for automation; development experience not required for this role. 
• Strong English writing and communications skills required
• Strong English presentation preparation skills required
• Strong B-to-B experience and skills
• Must be computer savvy, can multitask, prioritize, and work well under pressure in a team environment

 

What We Offer:

 

• A great Team and culture – please see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

 

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Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com.

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.