Content Marketing Manager
上海江崎格力高食品有限公司ShanghaiUpdate time: July 21,2019
Job Description
Roles & Responsibility:
1、Analyze market and brand development trend, design overall EC content marketing strategy and business goals.
2、Make plans of content topics and coordination with ad agency and EC third party agency for content production during campaigns and daily operation.
3、Design suitable promotion tactics of contents through multiple marketing channels.
4、esponsible for the performance of “I” of “AIPL” , “A” of “FAST”, and marketing ROI.
5、oordinate with the EC third party agency for Taobao & Tmall live show and daily content production, and review effects.
6、Manage the official account on different social media platforms such as Weibo, Douyin, the Redm, etc.
Talent Requirement：
1、Graduate with bachelors degree or above, majoring in marketing, media communication and advertisement is a plus.
2、5-7 years’ work experience in e-commerce, content marketing or social media operation areas.
3、Proficient knowledge in content marketing and KOL ecosystem, innovative content design, live show and short video operation, social media operation, etc.
4、Clear understanding of the brand, market and target customers, and familiar with consumer interest enhancement tactics.
5、Strong interest in entertainment and fans operation, and strong business sense in innovation trend.
6、Previous work experience in FMCG and e-commerce industry is a plus.
7、Full professional proficiency in English or Japanese.
职能类别： 市场/营销/拓展主管
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联系方式
上班地址：上海市西藏中路268号来福士广场办公楼10楼
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