Our client launched a new lifestyle brand focused on sleep. It was created to transform people’s lives by offering healthier sleep.  

Responsibilities:

• Create and optimize the content calendar
• Develop and implement content and campaign strategy to drive traffic, engagement, and sales, increase brand awareness, and further our brand mission
• Oversee creative production (including photography, graphic design, video, and audio content)
• Cooperate with the rest of the marketing team on launching new products (spanning product marketing, content and promotion strategy)
• Write and edit punchy short-form content (ads, social media, email) as well as long-form content (articles, research)
• Optimize all content for SEO purposes
• Create website content (including evergreen and blog content) and emails (including customer acquisition, customer loyalty, and customer engagement)
• Keep a consistent tone of voice and personality across all marketing channels
• Help the team with PR and communication strategy  (including media interviews, events and influencers)
• Create daily or weekly performance reports and manage various internal stakeholders
• Stay abreast of marketing trends and bring fresh ideas to the team

Requirements:

• Bachelor’s degree in journalism, writing, marketing, or related discipline
• Passionate about writing and communication
• Possess curious and passionate personality
• Creative and love ideation
• Strong sense of brand aesthetics
• Strong ownership and result-oriented person and sensitive to numbers
• Able to manage multiple projects and meet critical deadlines concurrently; effective use of time management and prioritization skills
• Well analytical and problem-solving skills
• A good team player with excellent interpersonal, presentation and communication skills
• Fluent in English and Chinese