Content Marketing Specialist, Brightlayer Utilities Suite As an intelligent power management company, Eaton is fully engaged in our digital transformation to improve our internal business processes and to reach and serve our customers better and provide them with new value. We are reshaping the way we think and work – leveraging digital tools and technologies to accelerate our transformation and instilling a digital mindset from the ground up. Eaton’s Digital Office is currently seeking a Content Marketing Specialist to join our team. This is a REMOTE opportunity, however, preference will be given to those candidates located within 50-miles of Cleveland, OH; Pittsburgh, PA; Raleigh, NC; and Milwaukee, WI. Position Overview: Reporting to the Manager, Content Marketing for our Brightlayer Utilities suite, the Content Marketing Specialist will support the production of all marketing communications activities, both digital and traditional, for our utilities-focused software offerings. This role will engage with product management; sales; Corporate and business marketing teams to achieve our growth objectives through content marketing campaigns. In this role you will: The successful candidate will support the creation of marketing materials for awareness and demand generation activities, from planning to production and distribution, working with the organization’s subject matter experts. Support the creation of assets for integrated marketing campaigns that drive awareness, preference, and demand with key target audiences at all stages of the sales funnel. Develop content for distribution through various marketing channels, coordinating closely with business and regional marketing teams. Support the product launch process and continue to promote new products as part of a larger digital offering through audience-focused content and campaigns. Contribute to paid media, search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword optimization, content tagging, and metadata management. Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represent Eaton in all written and verbal communications. Act as a key steward of the company’s brand identity strategy. Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site. Flexible work options to help balance work/life demands (at participating Eaton sites) Healthcare/retirement savings programs Competitive compensation packages to reward skills and performance Tuition assistance or financial help for ongoing learning and development Health, Dental, Vision & Wellness programs Donation matching (U.S., Canada, Puerto Rico) When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. Qualifications Required (Basic) Qualifications: Bachelor’s Degree Advertising, Business, Communications, or Marketing from an accredited institution. Minimum of five (5) years of digital marketing, marketing communications experience. Content marketer who can collaborate with others to develop and execute high-quality long and short-form content. Proven ability to excel in multi-tasking with outstanding organizational skills and attention to detail. Experienced writer and editor for multiple channels and formats. Demonstrated ability to understand and explain highly technical information. Aptitude for learning and adopting tools in the Martech stack. Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred). Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation. Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule. Must be able to work in the United States without corporate sponsorship now and in the future. No relocation benefit is being offered for this position. This is a remote opportunity, however, preference will be given to those candidates located within 50-miles of Cleveland, OH; Pittsburgh, PA; Raleigh, NC; and Milwaukee, WI. Preferred Qualifications: Utilities industry expertise. Ability to analyze metrics dashboards and act upon results for continuous improvements. Superior verbal and written communication skills. Self-starter with enthusiasm for working in a matrixed environment. Ability to create effective working relationships with all levels of the company. Ability to work in a flexible environment and embrace technology. Ability to react quickly to changing demands, environments, and tight deadlines. Position Criteria: Ability to analyze metrics dashboards and act upon results for continuous improvements Superior verbal and written communication skills Self-starter with energetic enthusiasm for a matrix team environment Track record of multi-tasking, organizational skills and attention to detail Ability to create effective working relationships with all levels of the company Ability to work in a flexible environment and embrace technology Ability to react quickly to changing demands, environments, tight deadlines Must be able to handle a high volume of work. M At Eaton, we strive to provide compensation and benefits that attract, engage, and retain the best talent. This includes competitive pay and a variety of benefit programs for eligible employees. The expected annual salary range for this role is $77,250-$113,300 a year. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. #LI-MI1 At Eaton, we know that good benefit plans are important to employees and their families. In addition to a competitive base salary, Eaton provides various Health and Welfare benefits as well as Retirement benefits. Click here for more detail: Eaton Benefits at a Glance. Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 412-893-3600 to discuss your specific need. Only accommodation requests will be accepted by this phone number. All other inquiries related to your job search will not be supported by this phone number. Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society. Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We have demonstrated our passion for sustainability with the announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. Eaton is committed to having a workforce that is diverse and non-discriminatory at all levels, reflecting the diversity of our customers and the varied environments in which we conduct business around the world. Our success depends on our ability to attract and retain the very best people unlimited by race, color, social or economic status, religion, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or any protected status. Eaton follows relevant non-discrimination laws and regulations in the countries where we operate. It is the policy of the Company to make all decisions regarding employment, including hiring, compensation, training, promotions, transfers, or lay-offs, based on the principle of equal employment opportunity as defined above. Job: Marketing Region: North America – US/Puerto Rico Organization: EPG EAS Electrical Automation Solutions Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Remote Does this position offer relocation?: No Travel: Yes, 10 % of the Time