Company Description
Dr. Panda, one of the members of TAL group (a new york listed education and technology enterprise in China, NYSE: TAL), is a children’s brand for education and entertainment, mainly producing kids games, education software, educational animation and AR toy, with two offices in China—Chengdu and Shanghai. Since Dr. Panda’s first game was launched in 2012, the company has built up a complete production line for early childhood education. Through edutainment, all line products offer kids the opportunity to get to know the world, acquire knowledge, and learn to create. Currently, we have developed 36 kids games and educational applications, with over a 100 million downloads globally. Our nicely produced 2D/3D animations have received huge popularity among kids and parents since the launch on various global platforms. Besides, Dr. Panda, the powerful IP, will go into classrooms and textbooks to realize a full-round brand infiltration children’s brand for education and entertainment, you would be provided with a professional, international, warm and dynamic working environment.
We sincerely welcome you to become a member of the big Dr. Panda family, building a creative Dr. Panda world for all kids around the world.
Job Description
Dr. Panda is looking for a creative and passionate marketer with strong copy writing skills to match to join our team. From our office in Shanghai, you’ll be working to manage and build the Dr. Panda brand awareness through social media and newsletters to engage our users worldwide, focusing on the English-speaking market. You’ll be part of an international and agile team where your ideas and contributions can really shine, allowing for great personal and professional growth.
- Be an ambassador for Dr. Panda to various brands and media outlets to spread the word.
- Manage our owned channels such as Facebook, Instagram, Youtube, etc… Keep our fans and followers engaged with our brand and product.
- Lead the global marketing content creation process, from idea generation, copy writing to implementation.
- Use data and analytics to keep on optimizing our newsletter’s metrics, such as open rate and CTR, and implement creative solution to increase subscribers count.
- Responsible for the Dr. Panda website and coordinate work to keep our website on-brand and up-to-date.
- Responsible for customer support to ensure maximum customer satisfaction
- Be the bridge between the customer and our production team to help report and resolve problems users may have.
Qualifications
- Strong copy writing skills
- Bachelor’s Degree
- Native or equivalent written and spoken English
- 2-3 years social media marketing, community management, customer support, and/or writing experiences
- Passionate about kids and games industries
- Good at working under and keeping tight deadlines
- A self-starter, able to identify new leads and opportunities and act on them
- Able to use analytics and different metrics to constantly improve and iterate different channels
Additional Information
We offer
• Be part of one of the fastest growing digital kids brands
• Full responsibility to create your own games that will be enjoyed by millions of kids around the world
• Competitive salary and help with relocation from Visa arrangements to housing Engineer who wants their games to be played by millions of kids around the world. We are a start-up culture, with small teams (5-10 people) working on distinct and exciting games for kids. You’ll join one of these teams, owning the game from architecture up to release.
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