Roles and Responsbility:
Drive the social media platforms with creative and engaging content in collaboration with global and regional marketing teams;
Assist marketing manager to establish and manage an editorial calendar, in alignment with regional and local special promotional activities and events;
Maintain daily activities of WeChat operation, including data monitoring operation and showroom visitor registration;
Promote WeChat articles to multiple mainstream Media platforms;
Assist marketing manager to develop and implement digital marketing strategy and campaigns;
In charge of Chinese simplified digital marketing materials, including translation, paraphrase and optimization;
Collect the marketing data from competitors’ cases and the consumers’ behavior, to form and share with team;
Support marketing manager with other marketing activities as required;
Profile:
Bachelor degree or above in communication, marketing, digital;
Strong H5/WeChat Mini Program skill and graphic design skills for designing banner, gif, logos, event invitation cards;
Solid work experience in content creation of lifestyle brands (fashion, hospitality, food and beverage, decoration, art);
Good knowledge in social media, minimum 2-year practical experience on social media platforms like WeChat and Weibo, social media campaign experience is a plus;
Experience in social media advertising, targeting specific audiences profiles;
Exceptional oral and written communication and interpersonal skills in both English and Chinese;
Ability to multitask, work within deadlines and collaborate with different teams;
Analytics and SMART problem-solving skills, experience in SEO is a plus;
职能类别: 市场/营销/拓展专员 文案/策划
关键字: 社交媒体 市场 内容 文案 数字营销 新媒体
联系方式
上班地址:上海黄浦区南京西路288号创兴金融中心2楼201单元
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