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Converse Platform Marketing Supervisor
NikeChina, MEUpdate time: February 20,2019
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Job Description
  • Platform marketing planning: support line manager to develop a strategic, holistic and result-driven marketing plan to power up digital and accelerate the business growth of wholesale ecommerce platforms (JD, VIP etc.)
  • Platform partnership: pitch and manage innovative platform programs to increase brand awareness, acquire fan/customers and ultimately drive sales
  • Content marketing: partner with marketing and e-commerce to create platform focus content; liaise with platform content team and MCN to increase traffic and conversion of content channels
  • Performance marketing: consistently plan, supervise and track in-site media investment to reach and convert right consumers with excellent ROI
  • Cross function collaboration: work closely with e-commerce, marketing and merchandising team on cross functional projects
  • Budget Management: supervise ecommerce marketing budget plan & allocation and make every expense efficient.
  • Monitoring & reporting: keep monitoring all e-commerce activities results and KPI and adjust when necessary;Monitoring industry trends, best practice and competitor activities.

  • Minimum of 3 years’ experience of e-commerce/ e-commerce marketing, experience with JD.com/VIP is a plus.
  • Deep understanding of the ecosystem of wholesale ecommerce platforms.
  • Solid capability to create Ecommerce marketing strategy and plan.
  • Strong analytics skills, good at numbers.
  • Excellent presentation, communication and influencing skills.
  • Proactive, practical and hands-on approach.
  • Good MS Office skills.
  • Fluent in English, written and spoken.
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