A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Purpose of Role:

A copywriter, a creative professional, a master wordsmith who can help us concept big ideas, and then bring them to life with evocative language that inspires action. The copywriter is responsible for creating, writing, and supervising the production of advertising assets, including videos, digital ads, emails, and other collateral pieces. Working closely with art directors, designers, and other creative team members, the copywriter will create branded materials that clearly communicate our business objectives. The copywriter must have strong conceptual, presentation, storytelling and project management skills.

 

Key Responsibilities:

•               Develop and execute innovative concepts, campaigns and designs in an integrated, eCommerce environment focusing on digital/social, branding, video, collateral, POS, and more.

•            Crafts compelling, pitch-perfect product copy for all of the Mars Pet Nutrition brands.

•               Modifies existing web product copy to support change requests from customers and customer service teams.
•               Leverages SEO strategies to develop copy for a variety of pages on our brand/customer sites (content + product pages) to boost search

•            Patterns the competition to understand best practices in eCommerce copy.

•               Deep knowledge of SEO practice and methodology, including architectural and design competencies, content writing and linking.
•               Deep knowledge of the top search engine algorithms and how the ranking models are used and formed. Data querying abilities and understanding of keywords prominence, tone, style, and readability.

•            In depth experience with SEO platforms and website analytics tools

•            Knowledge of HTML, XML, JavaScript, and CSS as they relate to SEO.

•            Up to date with the latest trends and best practices in SEO and SEM

• •            Ability to be flexible in a dynamic environment where priorities and processes evolve. Accountable for daily copy needs with a high level of responsiveness and attention to quick turnaround.
• •            Research and understand the brand’s needs and target audiences, through online searches, reviews of existing research and in-person meetings
•               Write original copy and edit content for a range of marketing and communications materials for multiple mediums and channels

•            Makes recommendations to improve processes and tools.

•            Possesses the ability to work quickly with extreme flexibility and exceptional attention to detail.

•              Be responsible for original conceptions, for clear, concise and convincing writing, for grammatical and material accuracy
•               Collaborate with Marketing, D-Comm and Creative teams as need from concept development to delivery of final product

•            Demonstrate ability to work in all disciplines of advertising/media channels

•              Present copy concepts and final deliverables to internal team, and to brand representatives as needed, and participate in concept pitches as needed

 

Context & Scope:

The copywriter will be responsible for working autonomously with both internal and external stakeholders to co-create creative concepts and bring those concepts to life by executing internally. This person will be a problem solver, delivering and inventing new brand experiences for our customers with an acute attention to detail to execute innovative campaign ideas for all of our digital platforms.

 

What are we looking for?

 

• Bachelor’s degree in English, Journalism or Communications

•            8+ years of experience in an agency or client in-house creative environment

•            Strong written communication skills

•               Have a sound understanding of marketing/advertising strategy and holistic, integrated conceptual thinking (at a minimum)
•              Must have the ability to contribute meaningful points of view and ideas to the team and stakeholders

•            Keeps abreast of advertising and cultural trends

•              Must be able to communicate effectively, professionally and personably both internally and externally

•            Demonstrates ability to set priorities while handling multiple projects/deadlines

•            Projects a professional, positive attitude toward internal peers and stakeholders

•            Have the ability to set priorities while handling multiple projects/deadlines

 

 

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.