Responsibilities:

Supervise

• Assist Copywriting Leads in the conceptualization and creation of copywriting for creative projects of all types.
• Oversee guidance of creative execution with external vendors and agencies.

Create

• Create persuasive messaging and tell compelling stories that generate brand loyalty in consumers.
• Write and edit fresh and engaging on-brand copy for product stories, web content, video scripts, promotional emails, newsletters, editorials, PR, and all forms of social media materials.
• Optimize writing to support the brand’s content strategy.
• Effectively take and implement brand, concept, and copy direction from Global Artistic Direction teams and appropriate to local market.
• Work across platforms and media including digital, events, CRM, and e-commerce to build experiences of varying levels of complexity.

Manage

• Manage the quality of all types of copywriting (locally initiated creation, adaptation, translation) throughout all stages of a project.
• Work with the Project Management team to ensure projects are executed on time.

Mentor

• Mentor and nurture Copywriters.
• Help set Copywriter goals that align with the individual and team and perform reviews when necessary.

Communication

• Work effectively in a bilingual environment (Mandarin and English).
• Confidently articulate copy and concept rationale and lead conversations with teams, vendors, and key stakeholders.

Collaborate

• Work collaboratively with Designers and other team members to produce best work.
• Participate in content and creative brainstorms and consistently provide ideas relevant to marketing and digital landscape trends.
• Facilitate communication, collaboration, and learning across local and global teams to ensure creative and content alignment.
• Work with Marketing teams to ensure the most creative and effective work is created.

Requirements:

• Excellent writing and conceptualizing abilities for all relevant media and platforms with an understanding of best practices for each.
• Strong local brand copy adaptation abilities along with locally initiated creative idea conceptualization skills.
• Constant curiosity about the intricacies of human behavior, beauty trends, pop culture and ways to make a difference in the world through storytelling.
• A solid understanding of marketing principles and brand/product positioning strategies.
• Solid interpersonal skills along with good verbal, written and visual communication capabilities. Good presentation skills.
• Deep understanding of local market creative, culture, sensibilities, and nuances with a solid knowledge and understanding of design, usage behaviors, and engagement methods for major commerce and social (e.g. Wechat, Weibo, etc) platforms in China.
• Native command of the Chinese language but can equally communicate effectively in English.
• Proactive and a constantly curious self-initiated learner that is fearlessness in tackling multiple projects under tight deadlines.
• Self-motivated and resourceful. Strong work ethics and takes pride in the quality of their work.
• Effective organizational skills and with an extreme attention to detail.
• Flexible and positive team player that enjoys working in collaborative scenarios across teams, disciplines, and regions. Equally effective when working independently.
• 5+ years of copywriting experience writing for a brand within an advertising/design agency, in-house agency, or a combination of both. Ideally have had some experience managing a team.