The Airbnb.org Marketing and Community team is responsible for building and nurturing the community of Airbnb.org Hosts and donors across marketing, recruitment and engagement, and overseeing the end-to-end Host and donor experience. We’re seeking an experienced Copywriter to drive strategy and execution of Marketing assets and Community content materials. The lead will be integral in communicating the value proposition of Airbnb.org to prospective hosts and donors. 

The Copywriter, Airbnb.org will report into the Airbnb.org Marketing & Community team. They will write marketing messaging for in-product placements and across various marketing channels (email, social, out of home) targeted at existing and prospective Airbnb.org Hosts and donors. They’re able to flex across marketing campaigns, partner communications and community outreach, and can drive collaboration between product and marketing to write content that provides value and the best end-to-end experience for Airbnb.org supporters. 

About Airbnb.org 

This position is employed by Airbnb Inc., however the role will provide direct support to Airbnb.org, an independent 501c3 nonprofit that focuses on emergency response and provides temporary housing for people in times of crisis. Airbnb.org is governed by an independent board of directors and its mission is to unlock the power of sharing space, resources, and support in times of need.

The inspiration for Airbnb.org began in 2012 with a single Host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows Hosts on Airbnb to provide stays for people in times of crisis.  Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, refugees, asylum seekers, and frontline workers fighting the spread of COVID-19. From Australia to France, Hosts have offered to open up their homes and helped provide accommodations to over 170,000 Airbnb.org guests.  

Commitment to diversity

Airbnb is committed to creating a world where anyone can belong. We are committed to diversity, equity and inclusion. Women, underrepresented groups, individuals with disabilities, veterans, individuals with intersectional identities, and others are strongly encouraged to apply. 

 

Responsibilities

• This is a hands-on role to create thoughtful marketing copy and to work alongside UX writing and Creative Lead partners. 
• Write clear and concise content across multiple touch points (including emails, tutorials, marketing pages, newsletters, blogs, social media campaigns, online advertising, out of home, etc.).
• Develop interview guides and conduct interviews with our Host and donor communities for creative execution across channels. 
• Partner with UX writing and product teams to represent the voice and tone of the Airbnb.org brand, and to communicate how the program works accurately across multiple channels in a compelling way. 
• Collaborate effectively across teams and advocate for solutions that balance the needs of our Hosts, guests, and nonprofit partners with our business goals.
• Define and develop marketing content best practices to create compelling narratives.
• Approach all of your work with an accessible and global mindset, advocate for designs and language that internationalize well, and work with our translations team to improve quality.
• Help ensure quality copy production and effective communication with creative and marketing teammates, agency partners, production companies, and external clients. 
• Partner with Marketing and Community Leads to help project manage and see campaigns through to delivery. 

 

Requirements

• Minimum of 7+ years of relevant experience writing marketing copy, preferably for a consumer tech product. 
• Outstanding portfolio demonstrating best-in-class copywriting. 
• Demonstrated success in leading multiple cross-media campaigns. 
• Strong conceptual and brainstorming skills, leading and participating whenever needed. 
• Experience collaborating closely with Product and Marketing teams. Ability to translate market research, data, and strategy to creative solutions.
• Flexible and dependable, showing resilience during crisis times.
• Ability to think both strategically and tactically, concept through execution. 
• Exceptional communication and presentation skills—you can effectively communicate and passionately defend decisions both internally and to clients.  
• Empathy for the customer, and empathy for individuals on a crisis response team.
• Demonstrated interest in social impact and humanitarian causes a plus, but not required.

 

A CURRENT PORTFOLIO OF WORK IS REQUIRED FOR EACH APPLICANT.

 

The starting base pay for this role is between $132,000 and $164,000. The actual base pay is dependent upon many factors, such as education, experience and skills. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits and Employee Travel Credits.