Copywriter

Job Responsibilities

• developing creative ideas and concepts, often in partnership with the art director
• presenting ideas to colleagues and clients
• familiarizing with products and services, the target audience and competitors activities
• writing clear, persuasive, original copy
• updating digital media
• proofreading copy to check spelling and grammar
• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients
• overseeing campaigns through the production stage to completion
• keeping up to date with popular culture and trends
• monitoring the effectiveness of advertising campaigns

Qualifications
• be highly CREATIVE and imaginative
• degree in advertising, design or other related area such as journalism, marketing or media
• be skilled in writing clear, concise and grammatically correct copy
• understand the different language styles that appeal to various target markets
• have excellent interpersonal and communication skills
• work well in a team and with a range of creative people
• be able to work under pressure and manage workloads effectively
• be highly self-motivated and well organized
• be able to see other people's points of view and take on board feedback
• work within strict budgets
• have an eye for detail
• interest in commerce, popular culture, and new advertising trends and techniques
• understanding of why local customers buy certain products