Job Purpose Statement

This position drives and oversees the corporate communications functions for Parkway Pantai’s Greater China Operations Division (GCOD). This includes developing and implementing internal and external communications initiatives to build sustainable, long-term stakeholder relations to support the group’s business objectives. This includes leveraging traditional and social media platforms to create brand awareness among key external stakeholders in regions within China we have presence in as well as rolling out staff engagement programs. The incumbent is also expected to work closely with the Parkway Pantai’s Group Corporate Communications team to support and cascade Parkway Pantai’s wider corporate communications efforts. This role reports directly to the GCOD CEO, with dotted reporting to the Vice President of Group Corporate Communications (GCC), IHH Healthcare and Parkway Pantai.

Key Accountabilities

• Develop and execute strategic and tactical staff communications plan for Greater China Operations Division (GCOD) to drive engagement

o Execute staff communications and engagement initiatives including Country CEO town halls

o Prepare staff communications material for senior management including speeches, messages, announcements and presentations

o Develop regular news updates for staff on print and digital platforms

• Develop and execute an integrated external communications plan to build brand awareness in the regions within China where we operate

o Leverage traditional and social media platforms to highlight the depth and breadth of our global and local business and medical expertise

o Profiling of key senior management in the media and at industry conferences

o Work closely with Marketing and hospital operations teams to formulate and communicate corporate positions and public messages, including for crisis and issues management

o Prepare internal and external statements including senior management speeches, media responses, interviews and news releases

o Oversee the alignment and use of the company’s portfolio of brands on a national level

o Monitor, track and assess media coverage on the brand and its business units, the industry and competitors; compile and send daily news report for GCOD to Group Corporate Communications (GCC)

• Provide logistical and communications support to Group-level communications initiatives:

o Translate festive messages or corporate announcements from senior management / GCC

o Organise staff town halls for Group CEO and other group-wide staff engagement activities

o Provide communications support to Group-wide initiatives such as Innovation Challenge, Quality Summit

• Manage department budget and cost savings

Qualifications & Experience

• Good general or communications degree with at least 8 years of relevant experience in Corporate / Marketing Communications
• Excellent command of Chinese and English with strong writing, presentation and design skills
• Self-starter who is results-oriented and possesses excellent interpersonal and communication skills
• Competency in digital and online business communications platforms (e.g. WeChat, LinkedIn)
• Proficiency in Office, design and video editing software
• Overseas or MNC working experience is highly preferred
• Experience in Healthcare / Digital Marketing / Mergers & Acquisitions is an advantage

上班地址：黄浦区盛泽路8号（近大世界）