Creative Management

Objective of job

• To understand Mercedes-Benz brand to create outstanding and heart touching communication/creative assets from cluttered advertising environment

- Well manage company resource and maximize effectiveness and efficiency of communication - advertising

• Strongly support sales with direct response marketing strategies
• Rapidly react / respond the changes and figuring the best solution for Mercedes-Benz brand image.
• Employ innovative and creative execution to best communicate leading position of Mercedes-Benz brand and model range (Mainly focus on NGCC and SUV range)

Main tasks
1 Brand and product communication strategy development

• Strategy development
• Summary and reporting

2 Advertising effectiveness study

• Maximize effectiveness and efficiency
• Reporting
• Competitor advertising study

3 Creative development and production

• Mercedes-Benz product line: C-Class/E-Class/S-Class, Dream car family
• Mercedes-Maybach: Maybach S600
• Auto show creative support: A-show, B-show
• Retail & showroom creative support
• Seasonal Campaign creative development

4 Agency management (creative agency, research agency, production house, translation agency)

• Daily communication with agency for detail briefing
• Agency review and quality control

5 Finance & Controlling team coordination

• Procurement preparation and follow ups
• Contract and other finance logistics arrangement
• Process management

Qualification

• Bachelor Degree or above, international education background preferred
• Marketing practice experience over 5 years;