Objective of job
- To create outstanding and best-in-class communication/creative assets for Mercedes-Benz and its sub-brands (including Mercedes-Maybach, Mercedes-AMG), and all model line-up;
- Well manage communication within the company across different stakeholders and with external partners (advertising agencies, media agencies, production houses, media, etc.) to ensure communication consistency and efficiency;
- Strongly support sales with direct response marketing strategies;
- Manage project budget and timeline to ensure marketing efficiency and flawless creative execution;
Main tasks
1. Develop brand and product communication strategies for MB, MAYBACH and AMG
- Work closely with internal strategy team, PM and sales to understand business background and objectives; and compile a formal and decent brief to agencies;
- Work day-to-day with advertising agencies to develop and optimize communication strategies;
- Closely monitor market trends and competitor activities;
- Timely sharing among internal marketing functions, and across different departments;
2. Creative development and execution
- Work closely with advertising agencies to deliver world-class creative assets in line with the brand’s luxury strategy;
- Manage development and production timelines and reviews;
- Workly closely with agencies and production houses to ensure impeccable creative execution;
- Manage internal budgeting, procurement and payment process with no delay;
- Quickly learn to adapt to new creative formats and always come up with innovative ideas;
3. Agency management (creative agency, production house)
- Daily communication with agency for detail briefing and feedback;
- Agency review and quality control;
- Agency contract and fee management;
4. Internal communication
- Actively engage sales, PM, PR, MBAFC, Customer service, Training to align communication tone and manner, channels, messages;
- Day-to-day communication with media, social media, swarm teams to update project status, integrate plans and share assets;
5. Finance & Controlling coordination
- Procurement preparation and follow ups;
- Contract and other finance logistics arrangement;
- PO and payment management;
- Process management